Furniture boss, have you dug yourself a pit?

With the advent of every new business opportunity, a large number of new entrepreneurs will soon be able to share this big cake. For some individual entrepreneurs or entrepreneurial teams, the choice of partners is crucial. Since 2000, the turbulent home industry has fully explained this problem.

The development of the economy has promoted the improvement of people's living standards. People's demands for food, clothing, housing and transportation have also increased. As an indispensable necessities in people's lives, furniture products have exploded their most dazzling light around 2000. The great market demand and the small and effective investment characteristics have attracted a large number of entrepreneurs to join. There are tricycles on the streets and alleys, there are small facades, some are sold as woodworkers themselves, and occasionally there are a few small shopping malls. In short, as long as you work hard, there is always a feeling of being in short supply. As long as you are doing furniture business, it seems that you can always earn a lot of money. One by one, the silk rebellion became a rich and handsome, BMW, villa, female secretary, enjoy the luxury of human beings, and became the darling of people's eyes.

Perhaps it was influenced by Comrade Xiaoping during the year that he was rich and rich. The boss who made the first bucket of gold in the furniture business, with more and more relatives and friends, joined the furniture industry. From 2006 to 2009, the furniture industry is now spurting, furniture malls are springing up, and the opening of the furniture city is really good. It is one after another. The size of the cake is fixed. As more and more people eat cakes, the competition is becoming more and more fierce. In order to get more cakes, the concept of innovation becomes more and more important. After abandoning the extensive competition model, many entrepreneurs began to choose and cooperate with the company. Taking Shenzhen Wutian Marketing Planning Co., Ltd. as an example, with the help of the company's “blasting marketing” concept, one after another sales myth was created, and the sales of many furniture owners who cooperated with the company reached 1 million in half a month. 2 million, 5 million, 10 million, 30 million... The person in charge of Shenzhen Wutian Marketing Planning Co., Ltd. revealed that entrepreneurs who dare to do more are more likely to succeed than other entrepreneurs in the furniture industry.

More and more entrepreneurs have begun to join the furniture industry, and fierce market competition has made the concept of human beings between entrepreneurs weak. After experiencing the extensive competition mode, entrepreneurs in the furniture industry have also ushered in the development bottlenecks that many industries will develop at a certain stage. How to expand their own “sites” through innovation to maximize profitability. To this end, entrepreneurs in the furniture industry have begun to fight price wars and compete for talent. The person in charge of Shenzhen Wutian Marketing Planning Co., Ltd. said that from 2009 to 2012 is the honeymoon period for planning companies and furniture entrepreneurs. In the past three years, whether it is facing competition from peers, how to make furniture industry Embracing the Internet, third-party marketing planning companies have played a very important role, and many furniture companies have fully explained this to the planning company. However, the reality is that the planning company and the team have been in a state of short supply, some furniture companies can not find a reliable planning company, so the bosses of the furniture industry began to dig.

Faced with the olive branch thrown by the furniture industry bosses, many of the planning company's employees began to feel the heart. Some of them went to the furniture company as the store manager and manager, while the other part set up their own planning company. On the surface, it seems that this approach meets the needs of the development of the furniture industry, so that furniture companies and planning companies have reached a balance of demand, but from the actual development, this is a development mode of drinking and quenching thirst.

The person in charge of Shenzhen Wutian Marketing Planning Co., Ltd. said that although many employees of the planning company set up their own company, they only mastered one or more of their work skills, which is far from the development needs of the industry. In the long run, their practice will pose a safety hazard to the development of furniture companies. The person in charge of the furniture company should be more cautious when choosing to plan the company. For the planning company, the training of a good planner takes 2-3 years. The loss of personnel will not only make the company lose its innovative ability, but also make the execution of the company greatly reduced. The person in charge also said that as the leader of the furniture industry planning company, the company is in good development and there are no planners lost.

“The marketing planning company in the furniture industry is easy to set up,” said Mr. Li, who has been in the furniture industry for 15 years. He has cooperated with Shenzhen Wutian Marketing Planning Co., Ltd. since 2009. With the help of the company's advanced marketing concept and years of market experience, his company has gradually grown and developed. The current annual turnover can reach 100 million. The reason why I have chosen to cooperate with Shenzhen Wutian Marketing Planning Co., Ltd. for many years is because the company has very good planning team and executive staff. Every planning staff of the company has more than five years of planning experience. Every planning plan will be Being given a new concept of innovation, these programs are very effective in improving the sales performance of their company in terms of sales performance. Mr. Li also reminded other furniture company leaders that when choosing a planning company, they should raise the threshold. The company background, corporate qualifications, company wind resistance, success stories, team innovation and execution must all be taken into account. .

Standing on the Internet + furniture industry, entrepreneurs should not rely on their own groping to go forward, but choose to cooperate with professional planning companies, find a furniture building city, manufacturers, agents, marketing planning companies Balance points to achieve a win-win situation.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().