Tide Tables are often associated with the 2014 fire of the Swedish brand Daniel Wellington. With its simple dial design and colorful nylon straps, it quickly became a fashion sensation, drawing massive attention from style-conscious individuals. It was one of those trends that everyone seemed to be following without exception. [Image: http://i.bosscdn.com/blog/20/15/07/24043450516.jpeg] DW has become synonymous with the "tide table" concept. Other well-known brands in this category include Swiss Swatch, Danish Lars Larsen, Swiss Tendence, Chinese Time2U, and many more. These brands have successfully captured the essence of trendiness through their designs, making them popular among younger audiences. On the other hand, traditional watchmakers targeting young consumers also launch trendy models that resonate with youth culture. For example, Tissot's leading design series or Casio's G-Shock line have found success both locally and internationally. [Image: http://i.bosscdn.com/blog/20/15/07/24043516322.jpeg] In short, what makes something a "tide table" is not necessarily the brand itself, but rather the design and how it aligns with current fashion trends. A watch that reflects individuality and complements an outfit can easily become a trend, even if it’s considered ugly by some standards. Of course, there's a big caveat here—design alone isn't everything. Some cross-border fashion brands may try to jump on the trend bandwagon, but they might lack the professional expertise needed to create truly high-quality pieces. [Image: http://i.bosscdn.com/blog/20/15/07/24043534136.jpg] I once saw a girl wearing a Gucci watch on the street, and it looked really good. But when I checked the price, it was around 7,050 yuan. That amount could buy a Mido or Hamilton mechanical watch instead. This shows that different people have different consumption concepts. If you like brands like Issey Miyake, Armani, Burberry, Calvin Klein, or even Adidas, they all have their own versions of "tide tables." Prices range from a few hundred to several thousand yuan. These brands excel at understanding aesthetic trends and integrating them into their watch designs, which helps them stand out in the market. [Image: http://i.bosscdn.com/blog/20/15/07/24043553737.jpg] From left to right: Burberry, ARMANI EXCHANGE (1,450 yuan), Calvin Klein (around 2,200 yuan). [Image: http://i.bosscdn.com/blog/20/15/07/24043624392.jpg] Issey Miyake's watch is truly stylish. The Japanese designer brings a unique kind of cool beauty that's hard to describe. I've always had a soft spot for Swatch, especially the SISTEM51, a mechanical watch made up of 51 parts. I tried the new models this year and was really impressed, but I didn’t end up buying one because my wrist is too thin to wear it comfortably. I guess I’m just not the ideal customer for that one! [Image: http://i.bosscdn.com/blog/20/15/07/24043647642.jpg] SWATCH SISTEM51 new model, priced at 1,180 yuan. Some people say the Seagull Chinese military watch is also very much a "tide table." During a gathering with friends, we were all talking about watches while sitting in a Mercedes-Benz on Chaoyang Road. Someone mentioned this watch, emphasizing its automatic swing and unique sound. We were all excited, saying we'd even buy one just to play with it. Its name is quite bold, though. [Image: http://i.bosscdn.com/blog/20/15/07/24043714822.jpg] Seagull Chinese military watch, around 1,600 yuan. Its green fluorescent surface and green canvas leather strap offer great value. It commemorates the 50th anniversary of China's first military watch, featuring red and strong aesthetics. However, the 43mm dial size is worth noting before purchasing. Speaking of national timepieces, I must mention Mondaine, the Swiss railway clock. As the brand behind the iconic Swiss National Railway clocks, it's known for its simple design. The red second hand pauses for two seconds every minute, matching the Swiss train schedule. It's a charming detail that adds character to the watch. [Image: http://i.bosscdn.com/blog/20/15/07/24043754979.jpg] The Mondaine watch is affordable, with quartz models starting at around 1,000 yuan and mechanical ones costing more. This year, they released a model called "Stop 2 Go," which mimics the train station's timing system. It's fun and nostalgic, evoking images of Swiss lakes, quiet train stations, and the smell of cheese and coffee. [Image: http://i.bosscdn.com/blog/20/15/07/24043813347.jpg] You’ll notice "SBB CFF FFS" on the dial, representing the Swiss Federal Railways. SBB is German, CFF is French, and FFS is Italian. Switzerland's multilingual nature led to this solution, as the country spans regions with different languages. [Image: http://i.bosscdn.com/blog/20/15/07/24043840378.jpg] Every time I see an SBB clock at a train station, I feel a sense of nostalgia. I don't know why, but I find Mondaine quite cool, and maybe one day I'll get one. Tide tables often follow a Bauhaus-inspired design—simple dials, smooth cases, curved lugs, and light colors. This minimalistic approach is highly appealing in the fashion world, as it can be elegant, artistic, or understated yet impactful. However, I won’t talk about Daniel Wellington in this article since it's no longer in trend. To me, it feels more like a fashion accessory than a practical watch. Other options include SKAGEN, Jacob Jensen, and Lars Larsen, all from Denmark. They’ve recently gained popularity in the domestic market. [Image: http://i.bosscdn.com/blog/20/15/07/24043932847.jpg] SKAGEN SKW2309 watch, around 1,498 yuan. [Image: http://i.bosscdn.com/blog/20/15/07/24043958134.jpg] Lars Larsen Sebastian series, about 2,000 yuan. [Image: http://i.bosscdn.com/blog/20/15/07/24044017333.jpg] Jacob Jensen, fresh and elegant. Then there's POP · PILOT, a German brand inspired by aviation. Their watches feature a distinctive "triangle + two small marks" at the 12 o'clock position, reminiscent of aircraft instruments. This design is both functional and aesthetically pleasing. [Image: http://i.bosscdn.com/blog/20/15/07/24044050721.jpg] Thanks to a friend who provided this image, I learned about the history of aircraft instrumentation. POP · PILOT revives the flight watch culture, creating colorful designs that celebrate diversity, including support for same-sex marriage. Each color represents a specific airport, with the airport code written at the 6 o’clock position. It's a clever way to connect the watch with travel. [Image: http://i.bosscdn.com/blog/20/15/07/24044114225.jpg] Interestingly, the red version is the only one with an incomplete number, representing Berlin's Brandenburg Airport. The design satirizes the delays and controversies during the airport's construction. Priced at 2,499 yuan, this watch often sees discounts, sometimes approaching half price. In the end, "tide" is more about personal taste and lifestyle choices. A watch may seem unattractive at first, but when worn, it can become a part of your life and reveal its hidden beauty. [Image: http://i.bosscdn.com/blog/20/15/07/24044205425.jpg] American brand TIMEX, left: Expedition outdoor series (598 yuan), right: IQ smart series. [Image: http://i.bosscdn.com/blog/20/15/07/24044224407.jpg] Domestic brand Time2U, Speed Passion series (about 1,600 yuan). [Image: http://i.bosscdn.com/blog/20/15/07/24044258945.jpg] FIYTA Group's Jeep Wrangler series (3,480 yuan). Finally, tide tables don't always need to be sporty. Casual models or metal chain watches can also look great, giving off a relaxed, stylish vibe, like wearing a cool leisure suit. [Image: http://i.bosscdn.com/blog/20/15/07/24044315104.jpg] Lars Larsen EMMA series, around 2,688 yuan. [Image: http://i.bosscdn.com/blog/20/15/07/24044332732.jpg] More colors of Lars Larsen. However, avoid anything too flashy. If a watch is trying too hard to be fancy with diamonds or crystals, it might come off as cheap. Sometimes, the simplest rose-cut designs are the most beautiful. Some people ask if tide watches depend on the brand. Yes, they do. Lower-priced brands may prioritize profit over quality, so it's better to choose reliable names for a balanced overall experience. But not everything needs to be perfect. Whether it's quartz or mechanical movement, waterproof rating, or case material, these details aren’t always important. You don’t have to be obsessed with Rolex or high-tech ceramics—what matters is how the watch feels on your wrist and how long it stays with you. Finally, don’t think just because you bought a tide watch, you’re automatically part of the trend. The real trend is the crowd itself.

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