How Chinese Packaging Enterprises Face Internet Economy (I)

As a supporting service industry for the national economy, packaging has continued to grow and develop along with China’s socialist construction. Since the adoption of reform and opening up, China’s packaging industry has made considerable progress, and a paper, plastics, metal, glass, printing, and machinery are forming. Constitutes a modern industrial system with certain modern technology and equipment and complete categories. The quality of packaging machinery, packaging equipment, packaging and printing, packaging design, packaging technology, and packaging materials and packaging products have all obviously improved. Some of them also have high scientific and technological content, and the gap with the world's advanced countries in the packaging industry is gradually narrowing.
At present, China's packaging industry, especially in the southeast coastal areas, is gradually developing a relatively large modern packaging industry system. According to incomplete statistics, there are more than 25,000 packaging companies in China, with nearly 10 million employees and an annual output value of more than 220 billion yuan. They rank 14th among China's 40 major industries. It plays a decisive role in our national economy.
Although China's packaging industry has developed after 20 years of reform and opening up, it has long been at a low level of productivity, weak main technology, small scale, free and scattered production, low level of corporate management, and insufficient state investment. Although the total output value of the packaging industry currently ranks 14th among the 40 industries, most companies are still in need of technological transformation, technological innovation, improvement of product quality, modernization of management, and institutional transition in terms of the overall level of the industry. Critical period. In other words, the task of packaging industry from traditional to modernization is very urgent. Therefore, structural adjustments, technological upgrades, product replacements, economies of scale, and rational distribution of the packaging industry, transformation of the operating system, etc., are still important issues in the new century.
In the era of knowledge economy, information has become the primary productivity. To be sure, information technology has penetrated and radiated into all areas and aspects of the packaging industry, and has become an important technological foundation for the development of the packaging industry. Due to the current low level of information in the packaging industry and the low level of application of the Internet, coupled with the long-term impact of factors such as segmentation and divisional management of the packaging industry, there is a serious lag in information construction. At present, informatization construction in the packaging industry is basically in the initial stage. Although various fields and enterprises have already taken actions, no system has been formed. Therefore, in terms of the long-term strategy for development, our packaging industry should seize the opportunity of the world to enter the era of knowledge economy, seize the commanding heights of information technology according to its own characteristics, strengthen the research on the development strategy of packaging informationization, and explore a suitable feature for itself. The most practical and effective information-based development path and target model to promote the rapid, stable, coordinated and sustainable development of the packaging industry.
I. Accelerating the informationization process of the packaging industry Promoting the modernization of the packaging industry Many leaders of the packaging industry in China have paid high attention to the development of enterprise informationization and e-commerce development. According to a recent survey of the nationwide packaging companies' networks and e-commerce development, 35% of packaging companies often use the Internet, 15% of them have Internet sites, and 10% have internal e-commerce or marketing management computer systems. 60% of companies believe that e-commerce services are needed, and that over 40% of companies use e-commerce platforms in 2001, all of which show the broad prospects of e-commerce in the Chinese packaging industry.
After 20 years of reform and opening up and modernization, China's packaging companies have achieved certain results in informationization, especially in the application of packaging product production control systems. Significant results have been achieved, and a great deal of valuable experience has been accumulated, but overall There are still situations in which the degree of informatization is not high, the gap between enterprises is too large, and the informationization process is too slow, and it is increasingly unable to adapt to the new situation and new requirements. Faced with the challenges of the Internet economy, the China Packaging Network Management Center recently proposed the use of electronic information technology to transform and upgrade traditional industries. Relying on China Packaging Network, it actively and rapidly upgraded two management networks, information services and industry management, and established sales and materials for packaging products. Purchase and supply e-commerce network. According to incomplete statistics, there are nearly 10 information websites related to the packaging industry in China. Currently available service projects include: releasing supply and demand information for packaging products on the Internet; establishing Internet sites for enterprises: online trade integration; online transaction services, etc. . The main business forms are the internal circulation and in-house payment methods. China Packaging Network also has Asia's largest packaging search engine, which provides packaging companies and related industries with information search and packaging product exhibitions and talent exchange services for packaging companies.
In reality, the strategic goal of packaging informationization should be: a packaging information system that is integrated with the modernization process of packaging; and a new pattern of education, research, and service that is compatible with the modernization of packaging and sustainable development. Packaging informatization is an important part of technological progress and technological innovation in the packaging industry, a key factor in promoting packaging modernization, and an important component of the world packaging industry informatization. In the 21st century, the key development areas of packaging informationization should be: the construction of packaging information database; the construction of packaging information network; the construction of data and information conversion project; the packaging expert decision support system; enterprise information management system, national packaging synthesis Management and service information systems and corresponding supporting measures and so on.
China Packaging Technology Association attaches great importance to the development of information technology in the packaging industry. In November 1999, the “International Conference on Packaging Information” held in Beijing put forward the slogan “Welcome to the Information Age, Accelerate the Process of Industry Informatization, Promote the Development of Packaging Industry”. It has taken the lead in establishing "China Packaging Network Management Center" and creating "China Packaging Network" () in various industries. Launched the "Packaging Company's Internet Project Activity", and is proceeding with the construction of the "China Packaging Decision Network and the Sites of All Provinces and Baoshi Associations."
The basic functions of the China Packaging Network Management Center are: to formulate a development plan for the packaging information network, standardize the construction standards for the packaging network, build a nationwide packaging information network, promote the application and popularization of information technology in the packaging industry, and enable the Internet of China Construction is on the right track as soon as possible and is at the forefront of its peers. The basic work of the China Packaging Network Management Center: The key to achieving the strategic goal of “a packaging information system that is consistent with the modernization of construction and packaging” is the construction of a packaging information network. The goal of China Packaging Network is to build a nationwide packaging information network, provide information services for industry leaders in macro decision-making and management, provide production and marketing services for packaging enterprises and institutions, provide information sharing services for the packaging industry, and strengthen the domestic and international packaging industry. The exchange of information and cooperation, promote the informatization process of the packaging industry, and promote the modernization of the packaging industry. Therefore, the China Packaging Network establishes a two-tier network for different service targets, ie, a public service network that provides information services, industry management decision-making networks for the China Association of Packing Associations and provincial and municipal packaging management departments, and the construction of information services for packaging companies. . (To be continued)

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