International market requirements for food packaging

Among the many factors of commodity competition in the international market today, product quality, price and packaging design are the three main factors.

A foreign expert who studies market sales once said: “Package design is an important one in the path leading to the market. The promotion of packaging to the overall image is no less than advertising.” The overall requirements of international markets for the packaging of goods are one To meet the standards, the second must be able to attract customers. Specific requirements are the following: First, the name is easy to remember. The product name on the package should be easy to understand, easy to read, and easy to remember.

Second, eye-catching appearance. To make consumers from the appearance of the package will be able to understand the characteristics of the product.

Third, the print concise. Packaging and printing should strive to be concise. The products that are sold in supermarkets are attractive because they are selected by the customers themselves from the shelves. They can be noticed when customers walk past the shelves and want to take them off the shelves. .

Fourth, reflect the credibility. Packaging should fully reflect the reputation of the product and enable consumers to increase the trust of the product through the packaging of the product.

Fifth, good-looking colors. In general, Europeans like red and yellow. High-end merchandise sold in supermarkets uses European fashion colors, which are elegant or nearly white.

Six, there are regional signs. The packaging should have regional logos or patterns of products that make it easy to identify.

Seven, there is environmental awareness. Internationally, environmental protection is now universally emphasized.

For this reason, there are many new and specific regulations on packaging materials in the world. The general trend is to replace plastic and plastic materials with paper and glass. For example, German regulations require China to export corrugated cartons for food packaging to Germany.