The sporting goods manufacturing industry benefits from strong institutional mechanisms. Date: November 14, 2014, 14:07
Ningbo, a major economic hub in Zhejiang Province, has a first-mover advantage in institutional frameworks and holds a competitive edge in both industry structure and product development. A key characteristic of the sector is regional production clustering. However, the rapid growth of the sporting goods industry in Ningbo also brings challenges that cannot be overlooked. This study focuses on examining the current status of the sporting goods manufacturing industry in Ningbo. Through a questionnaire survey targeting local production units and site visits to four representative manufacturing groups, the research explores the phenomenon of industrial agglomeration in this sector and proposes a sustainable development model. The goal is to support Ningbo in establishing itself as a major center for sports product manufacturing.
To fully understand the current state of clustering in the sports equipment industry, this study conducts an overall analysis of enterprises involved in sports equipment manufacturing in the region. A wealth of domestic and international literature on industrial clusters, manufacturing, the sports industry, and sports goods manufacturing provides a solid theoretical foundation for the investigation and analysis. The research also explores the main methods used in manufacturing clusters within the sports goods sector. The selected companies were chosen based on their representativeness within the production group, while ensuring a balance between consistency and diversity in the interview content.
The definition of the sporting goods manufacturing industry remains unclear, with no universally accepted standard. According to China's national economic classification system, it falls under the broader manufacturing sector. Drawing on the experiences of developed countries and adapting to China’s specific conditions, this study defines sporting goods manufacturing as the production of final products directly used in sports competitions, fitness activities, entertainment, and other sports-related events, as well as the associated industries that provide auxiliary sporting goods. This comprehensive approach aims to offer a clearer framework for understanding and developing the sector in Ningbo.
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