After 80, 90, the market is a wrestling object
At the exhibition site of the inch-inch gold, Hao Laike Home specially set up a display space similar to a small room, showing the practical application of a small-sized unit bedroom furniture. The space above and below the window sill, the bottom of the beam and the like have been made into cabinets. Greatly improved the storage capacity of small units. Shangpin House also set up an 8 square meter tatami-style demonstration unit at the exhibition site, and the bottom of the tatami floor can be opened to become a storage space.
The federally-owned group, which has always been a mature design style, has launched a new “light fashion†product line. Targeted at 80 and 90 after consumption, in addition to the small size, it can fully meet the needs of small and medium-sized units. There are still many changes in the design. The overall style is younger and more fashionable. Wood color and multi-color paint match, wood The use of leather, cloth, metal, glass and other materials at the same time, coupled with modular design, can fully meet the needs of young people to pursue personalized life DIY.
Marketing techniques specialize in young buyers
In addition to the appearance changes, the price/performance ratio is also placed in the main position. It is reported that the federal "light fashion" series is expected to be available in the retail market next month. In order to lower the price, the products do not follow the federally used pure solid wood route, but the combination of board and wood, the price and the current federal more affordable The "home furniture" series is quite similar, and one third of the products are even lower. Hao Laike recently launched customized products for young customers. The price of the plate is more than 200 yuan / square meter. If the projected area is calculated, the cheapest special product is 700 yuan / square meter. Sophia Home, which has always taken the "higher" route, has recently launched a special product of 799 yuan / square meter, focusing on young buyers.
In addition to the price, marketing methods are good for young people. Suibao Group launched a multi-brand strategy at the exhibition. The four brands of Suibao, Bainao Poetry, Shibei Aier and Sleeper Town appeared on the same stage, and different styles of brands met different consumer needs. Its cartoon spokesperson - "Mattress Emperor" also appeared on the exhibition site, fully catering to the young people's aesthetic hobby. The most prominent is the newly launched marketing channel brand - Sleeper Town, which not only sells mattresses, but also sells related accessory products, fully taking care of the young people's "lazy" needs. The furniture industry has also ushered in the advent of the "small" era.
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