In the past year, the wardrobe store was fighting for scale and low price. This “heavy taste†promotion model gradually made the wardrobe consumers feel aesthetic fatigue. With the increasing consumer awareness, the status of wardrobe value and concept is also constantly improving. The “scenario-experience†shopping style will not only bring consumers the most intuitive feelings and experiences, but also effectively express the wardrobe brand. The concept of attracting the target consumer groups, but the situational experience has higher requirements for the wardrobe store management, how to make the exhibition of "art" wardrobe attract more consumers is particularly important.
Let the "real experience" become the eye-catching magic time resource is more scarce under the conditions of increasing consumer income level and cultural quality, and the demand of consumers is more typical of compound and perceptual. The function of the wardrobe store can not be a simple shopping space, but a "home" that allows customers to enjoy. The wardrobe sample can not only realize the real scene display of small space, but also satisfy the consumer visual experience. For example, the wardrobe model window design can fully utilize the lighting, color, visual effects, matching, etc., on the basis of fully understanding the brand culture, create a layout theme that makes people think infinitely, so that the beautiful lifestyle is concentrated in the space of several square meters. . In this way, you can attract more consumers to linger.
The wardrobe industry needs to understand the art of display. For the wardrobe industry, the real experience is still the core of brand communication. Nothing attracts consumers more than physical and situational experiences, because the intuitive performance allows consumers to directly enjoy the service. However, the high-end positioning of the wardrobe store may not appear in the crowds of people, but in fact the current domestic mainstream wardrobe brand chain stores passenger traffic is less effective, but also lead to consumers unfamiliar with wardrobe products, brands and culture. High-end products and luxury goods are a few consumer goods, but this does not affect the public. So the obstacle to communication is not the difference in positioning, but the lack of communication.
After the sale of the wardrobe, there can be many cases in which some wardrobe enterprises have been complained by consumers because of the unsatisfactory after-sales service of the wardrobe products. This phenomenon fully demonstrates that consumers pay more and more attention to the after-sales service of products. Because after-sales service into a wardrobe enterprise to attract consumers to achieve secondary sales, there is no good after-sales service, word of mouth, brand building will be seriously affected.
Jiuzheng Building Materials Network believes that the implementation of experiential sales in the store will give consumers a bright feeling, attract consumers' attention, break the "psychological fatigue" situation of consumers due to a single price promotion, and the innovation trend of the sales industry in the wardrobe industry in the future. It is imperative.
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