The interpretation of trademark marks, that is, the design description or design idea of ​​a trademark, is the designer's interpretation of the artwork of his design. We often say that a good design must have good explanations, especially for the "enriched" design art - trademark marks, its "description" is even more important. A good explanation must not only be accurate and concise, but also reflect the intent and meaning of the designer and his works. He must also be fluent in writing and fluent in his words. He should be able to quickly reach customers and readers with short crosses or hundreds of words. Recognizing the emblem and resonating, the vocabulary has a decisive role in explaining the text.
The interpretation of a company's trademark logo usually has its own vocabulary, which relates to corporate philosophy, industry characteristics, design terms, aesthetics, auspicious terms, and so on. If these terms are used organically or in a nutshell, you will not be guilty of writing good essays. Common vocabulary:
First, trademarks, logos, logos, factory logos, badges, logos
II. Ideas, ideas, philosophy, spirit, beliefs, creeds, goals, goals, objectives, principles, nature, mission, manifesto
3. Idea, Meaning, Intention, Artistic Conception, Meaning, Meaning, Concept, Semaphore, Meaning, Image, Meaning, Meaning, Concept, Meaning, Interpretation, Explanation, Implied, Metaphor, Metaphor, Representation, Expression, Display, Symbol , expression, reflection, metaphor, connotation, association, point, implied, reveal, impression, indication, embodiment, communication, display, meaning
Fourth, design, art, tactics, positioning, fixed frame, creativity, conception, composition, shaping, modeling, image, form, structure, characteristics, situation, evolution, principle, elements, units, ligatures, grouping, abstract, figurative, Pictograms, graphics, drawings, patterns, symbols, realistic, deformation, comics, mascots, plain text, pure graphics, graphic combination, Chinese character combination, number combinations, symbol combinations, images, shapes, circles, squares, triangles, straight lines , Slash, Curve, Arc, Geometry, Normal, Negative, Conformal, Common, Whole, Local, Solid, Incorporeal, Yin, Yang, Point, Line, Surface, Black, White, Repeat, Contrast, Reconcile , Rhythm, Gradient, Breakthrough, Symmetry, Equilibrium, Balance, Contrast, Borrow, Overlap, Variation, Phantom, Connection, Folding, Decoration, Stereo, Plane, Space, Launch, Alignment, Motion, Ups and Downs, Texture, Stacking, Rotate, cross, match, reverse, face, separate, gather, combine, cohesive, outward, echo, white, color, standard color, auxiliary color, warm color, cool color, hue, chroma Brightness, contrasting colors, the adjacent color standard word, the basic shape
Fifth, beauty, beauty, fluency, dignified, rigorous, elegant, novel, combination, combination, integration, level, complete, accurate, clear, distinctive, distinctive, characteristic, unique, style, style, personality, carefree, elegant, philosophy, Style, appearance, value, emotion, theme, theme, psychology, association, resonance, harmony, relevance, subject, simplicity, conciseness, exquisiteness, ruggedness, nobleness, taste, strength, strongness, splendor, beauty, solidity, strength, Intuitive, effect, exaggeration, point, pen, complement, dependent, support, layout, creation, abbreviation, media, transmission, information, vision, impact, appeal, claim, theme, material, sensibility, rationality, intellectual, humanity , Personality, Commonality, Originality, Logic, Argumentation, Intuition, Authority, Typicality, Simplicity, Vividness, Artistic, Decorative, Identifying, Marking, Normative, Accuracy, Applicability, Practicality Sex,
VI. Corporate image, corporate identity, CI strategy, CI system, concept recognition, behavior identification, visual identity, culture, product, operation, marketing, planning, advertising, public relations, brand, brand name, high grade, consumer, service, first-class , goodwill, trust, loyalty, honesty, solidarity, cooperation, exchange, development, development, innovation, dedication, contribution, growth, scale, soundness, openness, upwards, leaps, efficiency, high quality, high output, cooperation, entrepreneurship, efficiency, Truth-seeking, Pragmatic, Honor, Credit, Security, Struggle, Advance, Soar, Hard work, Health, Eternity, Vitality, Love, Warmth, Fraternity, Cleanliness, Quality, Image, Productivity, Sales force, Competitiveness, Development power, Leadership Strength, research power, creativity, affinity, group power, diversification, multi-angle force, diversification, specialization, marketization, humanization, leisure, urbanization, ruralization, commercialization,