Create an atmosphere that respects design

How to create a social atmosphere that emphasizes design? Chen Jianjun believes that the most important thing is to respect design talents.
Coca-Cola's unique brand image design gives people a sense of affinity and trust. This is a good example of long-term cooperation between designers and entrepreneurs.
At present, many of our company's product development is mainly done by engineers and technicians, and there are very few specialized designers involved. Companies often put a lot of manpower, material resources, and financial resources into the technical parameters and quality of a product, but are not willing to invest in product design R&D. The adoption of product design is also often determined by the personal preferences of the leaders. Designers are often subject to corporate bosses or follow the market in order to survive, lacking independent sense of innovation and design concepts that guide market consumption.
There are serious irregularities in the use of design works in China. Designers often sell their brains for low-cost labor services. The adoption of design works in Japan has a government-guided price. The purpose is to protect the remuneration of designer works. Once the design work is adopted, the designer will receive a certain percentage of the remuneration for the amount of production, but China does not. Related protection regulations.
In order to successfully achieve economic restructuring, a report released by the Hong Kong Trade Development Council introduced Hong Kong's 13 creative industries and the status quo and proposed that Hong Kong should be built as Asia’s largest creative center. Hong Kong’s definition of “creative industry” is based on personal creativity. , intellectual property, etc. to create wealth and employment in the industry, including advertising, architecture, fashion, film and television production and closely related industries. It should be said that Hong Kong's "creative industry" is an extremely visionary strategy that is worth learning from.

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