The "people-oriented" design concept was proposed by Western designers at the beginning of this century. Today, this idea still has practical significance and far-reaching effects.
With the rapid development of modern society and economy, the living environment of human beings has been deteriorating, which has aroused the attention and attention of all countries in the world. The destruction and waste of resources are also a major obstacle to economic development. When a large amount of rubbish surrounds our homeland, when some packaging materials are wasted... We are shocked. Do we realize that packaging is also an important source of pollution? The waste of resources on packaging materials is even more startling. Take the example of the moon cake wars each year. The gift box for moon cakes is more than a top grade. Here, we must point out that those moon cakes that look like jewellery boxes are made with a gorgeous, tedious hard plastic box. Not to mention the hazards of two layers of plastic packaging to the human body, its cost is high, and the price is high enough to be impressive, far beyond the level of ordinary people's purchase. Regrettably, most of these boxes went into the bins in just a few days, which polluted the environment and wasted resources. Imagine if the packaging box made of paper or other natural materials can achieve the same freshness, it can greatly exceed the effect of the hard plastic box in terms of design quality, and it will not have any impact on the environment. Natural materials such as wood, linen, cotton, etc. are easily recycled, easily rot, and absorbed by the soil. At present, there is no legal regulation for the pollution caused by packaging materials in China. In developed countries, some relevant regulations have been established since the early 1990s, and some of the packaging materials that cannot be recycled or recycled cause pollution. Measures to limit production and find substitutes. The development and utilization of natural packaging materials is a development trend. When people want to buy green foods, they also want to use green packaging. China has a vast territory and abundant natural packaging materials, such as bamboo, rattan, brown, grass, willow, wood, hemp, cotton and shells. Most of these natural materials are wire rods. If they can be developed and used in combination with surface materials, their application prospects are considerable. Some materials can be made into face materials through braiding, pressing, etc. If they can be used universally, reused, or used in gift package design, they can reduce the consumption of resources, increase the utilization of materials, and promote the sustainable development of the economy. The development of new industries has far-reaching significance. This is a major event for the benefit of future generations. As a modern designer, only by establishing a “people-oriented†thinking can we establish environmental awareness in design and care for human development and future.
The development of economy and science and technology has changed people’s way of life, and has also changed people’s values ​​and aesthetics. At the same time, due to the accelerated pace of people’s life, the living space has become smaller, the amount of information is excessive, and competition is fierce, making people’s mental pressure worse than The past is large at all times and therefore requires a new spiritual balance. How should designers bring people a spiritual compensation? Design can not only make the individual image of the product affect consumer psychology, but also can create a specific shopping environment with the overall image of the product. The simple, simple and natural packaging design with material beauty will make you feel relaxed, natural and friendly, and it will return to nature and stretch your mind. The packaging design with novel and unique form beauty will make people feel the infinite charm of art and science, and arouse people's desire for knowledge and love of new life. Thousands of state of the decorative design of the packaging is often imaginative and infinite love. In short, the style and mood of the design can affect people's spiritual outlook, emotions, and feelings, and bring the modern city people psychological ease. In recent years, there have been many excellent packaging designs that reflect the natural style and form beauty and elegance, and fresh decoration, which has brought a new atmosphere to the urban shopping environment and consumers' lives. However, there is also room for optimism. For example, some packaging designs are often driven by interests, lacking a dominant ideology, followed by others, what is popular abroad, what is popular with Hong Kong and Taiwan, and not seeing different countries, ethnic groups and regions. There is a difference between the two, and the equal sign cannot be drawn. Therefore, the packaging design must meet the needs of the consumer psychology of the country, the nation, and the region. It is the eternal guiding ideology of packaging design. In addition, there is a prejudice on how to understand the cultural connotations and aesthetic aspects of design. For a long time, the decorative beauty of packaging design is often emphasized, and the importance of material beauty and form beauty is insufficient. In this respect, Japanese designers are good at creating, developing and designing colorful packaging with strong Japanese culture from different perspectives. It makes people admire and truly reflects the love of a design for people.
On the one hand, packaging design must meet the needs of consumers (material and spiritual) and protect the rights and interests of consumers. On the other hand, it also has the responsibility to guide consumption, improve people's aesthetic tastes, cultivate people's sentiments, and inspire people to love life. Spiritual appearance. Designers should constantly study and care about the changing consumer psychology and social environment, and devote more outstanding works to the society.
Design should be concerned with people and be people-centered. It is not a slogan. It should embody the concern for people's lives, psychology, environment, behavior, thoughts, and aspirations in different periods. Design should become a friend and guide for mankind toward the new century.
With the rapid development of modern society and economy, the living environment of human beings has been deteriorating, which has aroused the attention and attention of all countries in the world. The destruction and waste of resources are also a major obstacle to economic development. When a large amount of rubbish surrounds our homeland, when some packaging materials are wasted... We are shocked. Do we realize that packaging is also an important source of pollution? The waste of resources on packaging materials is even more startling. Take the example of the moon cake wars each year. The gift box for moon cakes is more than a top grade. Here, we must point out that those moon cakes that look like jewellery boxes are made with a gorgeous, tedious hard plastic box. Not to mention the hazards of two layers of plastic packaging to the human body, its cost is high, and the price is high enough to be impressive, far beyond the level of ordinary people's purchase. Regrettably, most of these boxes went into the bins in just a few days, which polluted the environment and wasted resources. Imagine if the packaging box made of paper or other natural materials can achieve the same freshness, it can greatly exceed the effect of the hard plastic box in terms of design quality, and it will not have any impact on the environment. Natural materials such as wood, linen, cotton, etc. are easily recycled, easily rot, and absorbed by the soil. At present, there is no legal regulation for the pollution caused by packaging materials in China. In developed countries, some relevant regulations have been established since the early 1990s, and some of the packaging materials that cannot be recycled or recycled cause pollution. Measures to limit production and find substitutes. The development and utilization of natural packaging materials is a development trend. When people want to buy green foods, they also want to use green packaging. China has a vast territory and abundant natural packaging materials, such as bamboo, rattan, brown, grass, willow, wood, hemp, cotton and shells. Most of these natural materials are wire rods. If they can be developed and used in combination with surface materials, their application prospects are considerable. Some materials can be made into face materials through braiding, pressing, etc. If they can be used universally, reused, or used in gift package design, they can reduce the consumption of resources, increase the utilization of materials, and promote the sustainable development of the economy. The development of new industries has far-reaching significance. This is a major event for the benefit of future generations. As a modern designer, only by establishing a “people-oriented†thinking can we establish environmental awareness in design and care for human development and future.
The development of economy and science and technology has changed people’s way of life, and has also changed people’s values ​​and aesthetics. At the same time, due to the accelerated pace of people’s life, the living space has become smaller, the amount of information is excessive, and competition is fierce, making people’s mental pressure worse than The past is large at all times and therefore requires a new spiritual balance. How should designers bring people a spiritual compensation? Design can not only make the individual image of the product affect consumer psychology, but also can create a specific shopping environment with the overall image of the product. The simple, simple and natural packaging design with material beauty will make you feel relaxed, natural and friendly, and it will return to nature and stretch your mind. The packaging design with novel and unique form beauty will make people feel the infinite charm of art and science, and arouse people's desire for knowledge and love of new life. Thousands of state of the decorative design of the packaging is often imaginative and infinite love. In short, the style and mood of the design can affect people's spiritual outlook, emotions, and feelings, and bring the modern city people psychological ease. In recent years, there have been many excellent packaging designs that reflect the natural style and form beauty and elegance, and fresh decoration, which has brought a new atmosphere to the urban shopping environment and consumers' lives. However, there is also room for optimism. For example, some packaging designs are often driven by interests, lacking a dominant ideology, followed by others, what is popular abroad, what is popular with Hong Kong and Taiwan, and not seeing different countries, ethnic groups and regions. There is a difference between the two, and the equal sign cannot be drawn. Therefore, the packaging design must meet the needs of the consumer psychology of the country, the nation, and the region. It is the eternal guiding ideology of packaging design. In addition, there is a prejudice on how to understand the cultural connotations and aesthetic aspects of design. For a long time, the decorative beauty of packaging design is often emphasized, and the importance of material beauty and form beauty is insufficient. In this respect, Japanese designers are good at creating, developing and designing colorful packaging with strong Japanese culture from different perspectives. It makes people admire and truly reflects the love of a design for people.
On the one hand, packaging design must meet the needs of consumers (material and spiritual) and protect the rights and interests of consumers. On the other hand, it also has the responsibility to guide consumption, improve people's aesthetic tastes, cultivate people's sentiments, and inspire people to love life. Spiritual appearance. Designers should constantly study and care about the changing consumer psychology and social environment, and devote more outstanding works to the society.
Design should be concerned with people and be people-centered. It is not a slogan. It should embody the concern for people's lives, psychology, environment, behavior, thoughts, and aspirations in different periods. Design should become a friend and guide for mankind toward the new century.