[China Packaging Network News] China's technological level is greatly improved, the speed of electronic product replacement is accelerating, and its packaging as an important part of electronic product sales needs to meet the speed of this update of electronic products, so with the electronic product packaging The design requirements also need to be constantly improved. As an excellent packaging for electronic products, not only can it protect the product but also can beautify it and provide consumers with a good aesthetic enjoyment, thus achieving sales. To achieve the effect of attracting consumers, electronic product packaging design needs to grasp three basic elements and innovate on the basic elements.
I. Color elements of electronic packaging design
According to the investigation and analysis, color has an advertising function of promoting goods and attracting consumers' attention, which plays a great role in rapidly expanding the sales market. This point is being taken seriously by more and more companies and product packaging designers. Therefore, companies should pay attention to the important role of color in the design of commodity packaging, so that when designing the color of commodity packaging, designers should try to design colors that meet the identities of digital electronic products in order to increase the competitiveness of the company’s products in sales.
Second, the electronic product packaging design of the text factor
Text is essential to convey sales packaging information. A digital electronic product can be packaged without graphics, but it cannot be without text. Text design includes both Chinese and English (Chinese Pinyin).
The text content used for electronic product packaging includes brand name, product name, advertisement language, and caption text. The brand name refers to the trademark of the product. The product name is the name of the packaged item. Advertising slogans are auxiliary terms for promotional merchandise. The above three types are generally placed on the main display surface of packaging, and most of them use design fonts and highly personalized fonts. Description text includes quality descriptions, instructions for use, ingredients, some key features, company name, address, telephone, etc., generally placed on the side of the package, or individually made into a booklet inside the box, using standardized fonts, fonts Excessive or too fine strokes will affect the visibility after printing. It is not appropriate to choose a larger font, otherwise it will affect readability. Electronic products should have a high-tech font design, but pay attention to visibility and readability.
Third, the electronic product packaging design graphic factors
The graphic content on electronic product packaging is mainly product image, logo, brand image and decorative graphics. The most important feature of photographic images is the ability to accurately and accurately reproduce the texture and shape of the product and achieve imagery. In the purchase of digital electronic products, it is generally not allowed to open the box to see the goods inside, but through photography can directly reproduce the goods on the packaging and decoration above, and even more beautiful than the product itself. Due to the development of photography technology, its realistic and realistic feelings are more convincing than the illustrations, making the illustrations once silent. However, due to the similarities and lack of individuality in photography, the various variations of illustrations have gradually been paid attention to by people. Popular, parallel to photography in the field of commercial design, or the use of illustrations and photography combined to enrich the expressive language of packaging design. It can not only perform precise realism, but also generalize the performance of induction. It can also freely express emotions, express rich illusions, and portray dreams beyond time and space. The cartoon-like sense of humour and human touch are all difficult to express in photography that is limited by technology. In particular, it is now very important for differentiated sales strategies to make illustrations more representative of their unique personalities.
Color design, text design and graphic design are the three basic elements of electronic product packaging design. They shape the basic structure of electronic product packaging and are an important part of electronic product packaging design. Companies wanting to beautify and display their corporate image on electronic products can't do without the cooperation of these three basic elements.