[Chinese Packaging News] The sale of honey is inseparable from its packaging design. It not only protects the characteristics of honey products, but also impresses consumers with its aesthetic appearance. Honey packaging is mainly divided into two kinds of internal packaging and external packaging, which consumers are most concerned about, can stimulate consumers to buy is its internal packaging. A good inner packaging is mainly two aspects of packaging design and decoration design.
First, the design of honey packaging design
Honey bottle, including bottle body and cap. The bottle is designed according to the characteristics of honey with high viscosity, simple structure, easy to make, easy to use, safe and clean. The design of the inner packaging needs to consider three factors:
The first is to consider the practical requirements of packaging. Because honey is a viscous liquid, it is necessary to increase the filling speed during filling in the packaging process, and at the same time, it is necessary to conveniently pour the honey when the customer uses it. Therefore, the bottle mouth needs to be designed larger and can be designed as a wide mouth bottle. .
Second, the history of honey utensils is almost as old as honey. The packaging of honey utensils used in ancient times is also an innovation, and it is a choice to widen the design ideas of honey packaging. Can be used for reference in ancient China to hold honey more popular utensils - altar. The structural characteristics of the vessel itself are relatively large, which is closely related to the ancient pottery process. We can learn from this and integrate it into the structural design of inner packaging containers.
There is the principle of using bionics. Because the honey maker, the bee, can learn from many design elements that are worth considering, it can learn from the latter half of the body to design the inner packaging container.
As a result, the above three points are organically unified and the design of the packaging container is completed. The inner packaging container can be designed as an anisotropic structure similar to a conical projection, that is, the bottom is relatively small, the upper portion is relatively thick, and the top view is circular.
Second, honey interior packaging design decoration
The design of interior packaging of honey is mainly reflected in patterns and colors, the most important of which is the color of the packaging. When we have no time to look at and carefully enjoy the unique shapes and beautiful colors of goods, it is more likely to be attracted by those packaging with strong colors. Because the color has a strong visual appeal and expressiveness in modern commodity packaging. Color can give people a good taste hint. The choice of the final color of packaging has to consider many factors such as the taste, taste, grade and similar products of honey, which not only conveys the characteristics of the product, but also harmoniously combines the colors and gives the consumer a hint of taste.
Sweet-scented osmanthus honey is made of high-quality honey, clear and non-cloudy, 100% pure honey. At the time of design, the bottle was made of transparent glass bottles. The shapes were different. The bottle body was painted with a black texture to make the bottle body not monotonous. The overall design of the bottle looks like the bees of the bottle, the overall appearance is very cute. The clean style of packaging also enhances the quality of the product. The bid evaluation design uses the pattern of the honeybee's abdomen to reveal the nature of the honey to remove the bottle label and replace it with a label. The overall tone is dominated by yellow and green, and the yellow background is set against a green background. Just as bees collect honey on green fields, the logo design is simple but not simple, and the colors are contrasting and not abrupt.
The above are two important factors in the design of honey inner packaging. Honey's inner packaging has provided us with beautiful visual enjoyment by coherence, repetition, echoing, and segmentation between text, graphics, and color.