“Case studies†refer to the detailed information collection, understanding, analysis and presentation of individual participants or minority groups, and usually include the cause of the topic itself. As a descriptive qualitative study, case studies only dig deep into selected individuals or participating groups and draw conclusions about the specific context in which the relevant participants or groups apply to the case. In general, researchers focus on the exploration and description of cases, knowing each other, and recommending best practices appearing in the case to relevant groups for reference and benchmarking purposes. They will not deliberately discover universal, general truths, and usually do not care about finding causal relationships.
In higher or professional education courses, case studies are common learning methods that deepen the understanding and understanding of practical topics. It promotes the students to more easily absorb the basic theory knowledge, understands the practical application of the discipline's basic operating principles, and practices the relevant knowledge and laws in the changing real environment. The MBA program emphasizes the use of case studies to increase students’ practical understanding and understanding of the business community. In other disciplines such as law, medicine, pharmacology, engineering, architecture, manufacturing, etc., case studies are the main driving force for sustained and rapid development and improvement of knowledge in these specialized fields. The scope of these case studies covers countries around the world. And area.
When it comes to the field of printing, especially the digital printing industry with a vast development space, Western countries such as Europe and the United States have devoted less efforts to pushing the overall demand for the digital printing market to ultra-fast growth in less than 10 years. The reason for its success is that, besides the needs of the local country's own market, many new and innovative applications of digital printing can be rapidly popularized, thanks to the active participation of industry participants in the application experience and experience of digital printing. Share their successful business case with their peers in the reserve. Some countries even organize professional groups to specifically promote case studies and exchanges in digital printing applications, encourage industry participants to actively submit cases and promote professionals to establish a learning atmosphere and a common atmosphere of mutual learning and common improvement. These case studies cover a range of cross-industry areas, including e-commerce, finance, catering, tourism, apparel, real estate, manufacturing, logistics, and integrated services.
Research on innovative cases creates unique learning opportunities
In the field of graphic arts, promoting the prospects and potential opportunities of digital printing is the ultimate mission of practical case studies and experience sharing. The professional research groups of foreign digital printing application cases constantly monitor the industry's development trend and technological evolution, and share relevant information with the general public through seminars, independent research, white papers, and other media. Forums organized regularly by these professional organizations will provide a vast place for people to learn about the evolving digital printing ecosystem. They also define the direction of development of the industry to ease the challenges faced by industry players in implementing new workflows. The basic information of the case study will also help coordinate the development of hardware (such as digital printing equipment) manufacturing technology to the mainstream applications of the digital printing industry.
Practical ideas and tried-and-tested best practices
As we all know, according to the habits shared by various industries in Europe and the United States in the past, they are real-world case studies and the exact statements made by the leading executives in the industry and end users in the industry. The digital printing industry is no exception.
Digital printing experts will cite proven investment returns and give presentations on some of the most popular digital marketing materials management and direct marketing cases. Participants can interact with the parties who create and implement these successful case projects. The data from the direct marketing case study provides an internal operating model of the agency and provides insight into how various professionals such as databases, creativity, and production can effectively collaborate. A concise and clear case study allows the audience to obtain urgently needed information to assist in the execution of direct marketing applications when they leave.
The Existential Value of Cases to a Wide Range of Professionals While digital printing is increasingly becoming a stronger and more widely used communication medium, the case sharing group demonstrated that it can integrate strategic marketing, customer service, information technology, and administrative management. Sharing these success stories will provide practical information for a wider range of users and industries, including finance, insurance, medicine, and other industries. Print service providers, factory-resident managers, technology vendors, marketing and sales professionals, information technology executives, developers, and related people all gain valuable knowledge from case presentations.
Accumulated wealth of best practices
The successful implementation case also reflects the key trends affecting the market and shows which applications will effectively drive the growth of digital printing business. It is essential that people in the industry must understand the key applications of digital printing so that they can correctly position their services and establish effective solutions to meet the needs of their customers.
Knowledge acquired through human networks
Case study promotion agencies regularly hold case exchange forums to provide an opportunity for case owners, document professionals, and other industry leaders to interact in an unofficial environment, allowing all participants to participate in free-flowing conversations and ideological exchanges. Extreme peers and in-depth peer in-depth discussions helped all professionals attending the forum benefit and feel full of energy. The elites of the industry gathered at the forum to evaluate the industry standards and promote the value of digital printing.
Meet business and technology thinking
Digital communications applications require the full cooperation of management and technology professionals, while case studies and communication platforms are designed to address the needs of both parties in this area. Examples of case studies include the comparison of digital printing "in-source" and "outsourced" services for business decision makers, and the challenges faced by both XML suppliers and demanders who need more technical thinking. Delegates can choose to track market trends and new products from the perspective of business and technology. In addition, a review of new tools and practices will guide users on how to use these solutions to achieve maximum returns. Case study exchanges provide clear methods for systematic analysis and application, allowing users to make practical decisions based on their needs. Through in-depth application of real-world applications, the application information of various industries in the case can open up participants' vision and inspire new ideas.
The "Printing Arts Make Profits Code" is about to come out
In view of the fact that the industry's real successful cases can promote the innovation and progress of the industry as a whole, ITI started collecting the famous cases of internationally famous printing practices as early as two years ago, translated them into Chinese, and analyzed and studied them. The "Printing Arts Make Profits Code" aims to share these wonderful stories with the majority of Chinese industry professionals and improve each other. The current record will soon be completed and will meet with everyone in the near future. The “Printing Arts Make Profits Code†contains a large number of case examples of today’s digital printing. It will give readers a unique opportunity to learn from peers and industry leaders the most effective ways to promote and sell digital printing applications and meet fashion. Digital workflow challenges.
Digital Printing Best Practices: Not only for digital printing service providers!
The information included in each case of the "Printing Arts Careers" includes the business objectives of the project, the solutions chosen to achieve these objectives, reports of other production details, and the results of the project being considered successful. This is a unique resource, and these stories in the real world provide a valuable vision for print service providers so that they can understand how others have succeeded in providing these services in the past.
The case of the “Industrial Arts†case captures the mainstream changes that have impacted the printing and publishing industry in recent years. Although the cases of the "Printed Arts Profitability Code" in 2007 are more related to the digital printing category, the experience of summarizing these case studies relates to the entire printing industry and the wider field of contact. In fact, everything is changing—from the type of service you are promoting to the way you sell services, to the person who calls to market these services. This business method of consulting and solving problems is a kind of business ethos that the digital printing discipline brings to the overall printing and publishing market.
If your company is not currently engaged in digital printing services, you may think that the best practices of these classic cases do not apply to you - but in fact it is not! Because these case generations represent a new wave of future market, it is also the only way for print service providers to continue to be successful and profitable in the long run. The method of implementation of these classic cases is laying down a strategic approach that will benefit the entire printing industry. It will also balance the increasingly fierce struggle between print and other media and ensure that in the long-term future, printing will still be accepted by the general public. A viable business communication model.
Provide solutions to solve business problems
The solution is not only a more complex printing project, it is a combination of strategies, services, technologies and capacity to meet specific business needs. To be successful in this area, you must understand the customer's business objectives, and must also be able to promote the work to the right person in the customer organization. In one of the case studies of the “Printing Arts Profitability Codeâ€, a digital printing company streamlined its renewal of its catalog for US Union Stationery Co., Ltd. and simplified the company’s communication with its distributors. During the first month of project implementation, more than 700 dealers took part in this arrangement for ordering on-demand via the Internet and issued 180,000 catalogues to consumers. During this period, the consumer’s response rate to the dealer’s personalized direct mail campaign was as high as 35%. These types of results represent a significant improvement in customer business processes, increasing the probability that print service providers and joint stationery companies will establish long-term and beneficial relationships.
Provides online order printing solutions
Regardless of where your customers and their agents and employees are, the “Online Order Printing†service can expand your geographical coverage and make it easy for them to get the services you provide. In a case study of Shiqiao Brand Tire and its printing service providers, the key objective of the project was to make it easier for Shiqiao dealers and retailers to develop and order tire advertisements and other marketing materials. As a result of the implementation of the online order printing solution, the preparation time of the marketing project was also reduced from the original 10 weeks to 72 hours, and the unity and integrity of the Shiqiao brand can be protected. With the online order printing program, the time of the job cycle can be easily shortened, and the customer's communication control and localization of responsibility can be achieved, thereby protecting the integrity of the brand.
Service price and quantity independent
In more complex printing projects, the basic creation costs are usually high. These establishment costs should not affect the calculation of each piece of cost. The ideal approach is to amortize the fixed creation costs over many different individual print jobs over time and over these projects, thus changing the relative dynamic analysis of setup and implementation costs. Whether it is the above-mentioned joint stationery company or the Shiqiao brand tire company, it has convincing results. From the very beginning, customers can quickly and easily see that they will accumulate the gains they have gained over the long term and will recognize the long-term value they have earned from the project.
Use ROI model to deal
More and more marketers are required to prove that they are responsible for marketing expenses and investment returns.