On the occasion of the tenth anniversary celebration, Lafang Group was awarded the honorary title of "Ten Shantou Top Ten Innovative Enterprises" in Guangdong Province in August. This is an activity in Guangdong Province that focuses on enhancing the independent innovation capability of enterprises and carries forward the spirit of innovation in the times . This event hopes that the award-winning enterprises will take the lead in realizing the transformation and upgrading of enterprises by establishing and improving the technological innovation system and innovation mechanism, and actively lead other industries to take the road of innovation and development, so that more enterprises will have core technologies and their own innovative brands.
Lafang has always been on the road of independent innovation. After years of technological improvement and innovative development, it has received affirmation from various professional fields and recognition from consumers.
"Tag Anti-counterfeiting Logistics Integration" Technology Innovation
The completion of the Lafang Lifestyle Research Center gives us more opportunities to cooperate with outstanding suppliers in different industries on technological innovation, not only in molds, bottle blowing, labels, but also in printing, inks, plate making processes and other aspects. Suppliers conduct joint research, which greatly enhances Lafang's product development and innovation capabilities.
After a full year of research, Lafang took the lead in the washing and daily chemical industry to realize the technological innovation of "label anti-counterfeiting logistics integration" on the label, and the first innovative launch of the "label anti-counterfeiting logistics integration" label in the country. This is a new technology that combines anti-counterfeiting technology, logistics collection technology and label printing, and integrates three technologies into one on self-adhesive label materials. This is an invention and innovation. At present, this new technology has been applied and launched in the new products of Lafang and Yujie, and achieved good results.
Benefits of "Label Anti-counterfeiting Logistics Integration"
Further improve the degree of automation, eliminating the need to manually add an anti-counterfeiting logistics label on the packaging of certain products, which can save manpower and material resources, and greatly improve production efficiency; the anti-counterfeiting logo, anti-channeling QR code and packaging labels are closely Combining the three into one directly reduces the purchase cost of the enterprise, increases the gold content and grade of the label, and greatly raises the threshold of forgery; inheriting all the advantages of "random image anti-counterfeiting technology", allowing consumers to more easily identify the authenticity; Patent protection and equipment technology monopoly, so that large factories dare not copy, small factories can not print; label anti-counterfeiting logistics and packaging integration, agents can not tear the label or transfer stickers, completely eliminate the phenomenon of product channeling, artificial destruction, Greatly improve the accuracy and effectiveness of anti-channeling system.
Unique anti-counterfeiting printing technology features
Lafang's "label security and logistics integration" has unique anti-counterfeiting printing technology features:
Label process: traditional printing including various processes of label or combined printing of multiple processes such as gravure, convex printing, silk screen, hot stamping, UV, front and back double-sided printing technology, and also combines anti-counterfeiting digital technology and logistics collection technology Printed on the label, many companies in this industry can print self-adhesive labels, and many companies can print anti-counterfeiting logistics labels, but few companies can integrate anti-counterfeiting logistics technology while printing labels. This combination of technologies is a major reform and breakthrough in label printing technology.
Label anti-counterfeiting:
A. Improve the ease of label recognition. Consumers have obvious unevenness in touching the personalized character area, which is easy to distinguish. This technology uses a special process, which cannot be achieved by ordinary label printing equipment;
B. Anti-counterfeiting technology on the label. By printing the two-dimensional barcode technology on the label, together with random serial numbers, patterns and symbols, each label is unique, and each label contains the same information The only thing: consumers can call the serial number, pattern, or symbol on the label to verify the product's anti-counterfeiting and identify the authenticity of the product. Moreover, it is possible to check the Zhang Zhang label? Product information, but also in logistics management is also conducive to preventing cross-selling, channel management. It can also play a deterrent role in boycotting fakes and distinguishing them from others.
C. You can identify the authenticity of the product through inquiries: through the information printed on the label, consumers can make free calls or send text messages, patterns, check pictures and labels, or go online to check the authenticity.
Through ten years of continuous technological innovation, Fang changed from the initial household word "love life, love Lafang" to 2008 "Lafang created the beauty of China's hair", to 2010 "Lafang ten years, change "More beautiful", every slogan at each stage also entrusts every Lafang person's hope for Lafang Group's bright future "Lafang has become more beautiful in ten years."
Sichuan Soper Science & Technilogy Co., Ltd , https://www.Soper.com.cn