Look at the transfer of knowledge from online bookstores

I. Internet

1. Changes brought by the Internet

Before change

Data transmission is an analogy type, messy can not be unified, storage, access is not easy.

The information cannot be obtained immediately and the waiting time is longer.

Most of them are one-way transmissions and lack of interaction.

After change

Digital database formation.

Information is fast.

Information flow is two-way interaction (can be human-to-human or person-to-database interaction)

2. Briefly describe the five development stages of e-commerce

At present, everyone is talking about e-commerce. Everyone lives in this structure. However, according to the opinion of our Internet companies, the development of e-commerce is still at a preliminary stage.

Here, I refer to some of the past business development theories and the current situation seen by e-commerce companies. I classify e-commerce as five stages of development:

Phase One: Sales Model Virtualization

In accordance with the original entity's operations, the commodity trading transaction and the acceptance of order action were moved to the Internet, and the virtual interface was used to complete the entity trading action. The post-subscription work is completely the same as the physical sales channel, such as inventory, logistics, and after-sales service. This is the necessary basic development of e-commerce. At present, most e-commerce operations, especially B2C, are at this stage.

The second stage: the production of qualitative changes (updates of goods, services, and technical structures)

The real use of the characteristics of the Internet to change the business model is not just trading virtualized subscriptions. It usually takes more than one or two years to actually participate. After we are familiar with the use of the Internet, we have a way to really think about what the qualitative change in the Internet is.

Here I can share personal experience with you, that is, most of the qualitative changes are related to the vertical domain know-how. They are vertical rather than horizontal. The so-called vertical meaning is that you must understand that where your industry is virtualized, it will certainly produce qualitative changes. For example, MP3 brings qualitative changes to the music market; the tracking system of logistics companies also uses the convenience brought by the Internet to change the mode of operation; the publishing industry is in e-books, print-on-demand, online publishing, and personal publishing. And so bring qualitative change.

Stage 3: The shape of the new pathway

Due to structural changes after qualitative change, new products or new forms of service continue to emerge, creating new sales or operational pathways. Because the old pathways are growing slowly, new pathways are growing and expanding, and there are huge incentives between them. There are great opportunities.

As far as my personal observations are concerned, most industries have not yet reached this stage, and they are still waiting for products that have been introduced after the qualitative change to form new channels.

Stage 4: Changes in Consumer Behavior and Habits

The network began to be used when it began to be used, but it must undergo an interaction with the new path before it can significantly accelerate change. In addition, the development of various network application technologies has played a role in fueling such as computers, 3G mobile phones, PDAs, and IA (Internet home appliances).

Phase 5: The formation of a new market

This is an inevitable situation that cannot be reversed, and there are quite a lot of opportunities. However, at the moment, more research appears in the future and I will not repeat them here.

II. Transfer of knowledge

1. Overview of knowledge transfer model

The traditional knowledge and information transmission depends on the reorganization of different tools (such as newspapers and books, typesetting software tools for books, and post-production editing tools for television media), and it is transmitted to the users through media forms (such as newspapers, books, and television). Users can only choose the media, can not contact, choose "tools", let alone the source of the original information. A media can only have a few tools.

In the network model, the network itself is a platform for various media. It can receive knowledge information after being reorganized through different traditional tools. It can also use various network tools to directly interact with knowledge bases or information sources to interact with each other. Patterns for knowledge transfer.

2. Knowledge Transfer Path New Role - Network Tools

The new knowledge transfer path will be shared by web tools, not all of them.

Important and key positions will entice web tools to be developed and used in large quantities.

Unlike the characteristics of traditional tools in the past that are closer to information sources, new network tools are closer to users and can even be defined by users.

Every development of a "quality change" network tool will push forward the flow of knowledge and convenience.

3. Web Tools as an Example of Internet Bookstores

In addition to the typographical printing and transportation channels still used in physical bookstores, the following items have been added to the online bookstore tools:

Book Publication Search Tool: In the past, the book's search tool may have been the library's book card, or the book catalog that was sent to you by Jin Shi Tang. Now you can use the search engine in the online book store to find the desired book.

E-book reading tools: As long as the Internet, use the browser is a change to the e-book reading tool. There are many vendors now that have developed e-book-specific browsers.

The online bookstore POD interface tool: POD is actually not suitable for printing more than two hundred or more items because of its high cost. But books like business books, academic research books, books that often require Update, and small amounts of change can be applied in this area.

Personally defined search engine tools: For example, I personally like to collect artworks. In the past, I might use clippings to gather this information. Now I can use the Internet to own an artwork that is unique to me. engine. This tool is close to individuals rather than close to information sources.

Online publishing management tools: personal online publishing must be a very important thing in the future. Whether it is e-Book or traditional publications, as long as it is a highly fluctuating publication, it may become part of online publishing. As a result, online publishing has become more complex, and the development of online publishing management tools has become important.

III. Conclusion: Look at Knowledge Transfer from Internet Bookstores

From an e-commerce point of view, the focus of online bookstores is “shops on the Internet”; how they sell things and how they form a pathway.

From the perspective of knowledge transfer, the emphasis is on "books on the Internet." It refers to what is delivered.

It is important for the Internet companies to be unavoidable from the point of view of “virtualization of sales” to “quality change”.

It is important to use the "tool concept" rather than the "media view" for books on the Internet.

IV. Outlook

Network tools can be clearly standardized, so it is easy to be clearly defined in a chaotic business environment. Having a clear definition will also help the project.

Network Tools + businessmodel= Web Platform, this platform may be the way to a new path in the future.

In the future knowledge transfer model, network tools and network platforms will play a very important role. This tool and platform is at the heart of the "Quality Change" that the Internet industry has caused to the publishing industry.

From the point of view of the operation of online bookstores, if the idea that the Internet cannot be a tool platform, then Internet bookstores will be just one of the pathways for the physical publishing industry. If we can go beyond this stage and enter new concepts and horizons, then The outlook for the future is limitless.

V. Q&A

Q: You divided the development of e-commerce into five phases. Do you think that the online bookstore in the printing industry is in that phase?

A: In my opinion, online bookstores are trying to move from the first stage to the second stage, like POD or e-books.

Q: When do you think you must reach the fourth and fifth phases?

A: I think we should break through from 2003 to 2005. It is not very clear, because during this time there may be new technologies added to accelerate the speed of promotion, but under the influence of these variables, I think the most likely in the next 3 to 5 years