Packaging design rules

[China Packaging Network News] The color of the packaging design is the most influential visual factors, so the color of the packaging design is very important. Let's take a closer look at the coloring rules of packaging design.

1. Determine the total color tone

The overall sense of the color of the packaging design is gorgeous or rustic, depending on the total color of the packaging color.

The total color tone is directly reflected on a basic color attribute of hue, lightness, and purity. Such as Ming tune, dark high, fresh tune, gray tune, cold tune, emphasis, weak tune, soft training, hard tune, readjustment and so on.

2. Area factor

In addition to hue, lightness, and purity, the size of the color area is an important factor that directly affects hue. Color matching first considers the arrangement of large-area colors, and large-area colors have long-distance visual effects in packaging displays. In addition, when the contrast between the two colors is too strong, the area of ​​one of the colors can be enlarged or reduced without changing the hue, purity, and brightness, and the adjustment can be performed.

3. Recognition

The visibility is the clarity of the color hierarchy. Good visibility is very important in packaging design and advertising visual communication design. On the one hand, viewing the degree of eye color itself, on the other hand, we must look at the contrast between colors. The principle and method are also introduced in detail in the advertising design. Reference can be made to the content and used for the color design of packaging and decorating.

4. Intensive color

The accent color is the key color in the total color tone, and is the color used in combination with the area factor and the visibility. It is generally required that the brightness and the degree of constitution are higher than the surrounding colors, and the area should be smaller than the surrounding colors, otherwise the emphasis cannot be achieved.

5. Interval color

Interval coloring refers to the use of another color, such as spacing or sharing, between adjacent and contrasting colors, which can enhance coordination and reduce contrast. The interval color itself is mainly neutral black, white, grey, gold, and silver. If a colored interval is used, it is required that the interval color and the separated color have large differences in hue, lightness, and purity.

6. Gradient color

Gradient is a gradual change of color, hue, lightness, purity can be used for gradient changes. Gradient color has a harmonious and rich color effect, and is used more in the color processing of packaging design.

7. Contrast color

Contrast color is different from accent color, which is the color with similar area and hue contrast. This kind of color has a strong visual effect and is therefore advertising.

8. Symbol color

This is not a direct imitation of the color characteristics of the content, but is a conceptual use of the evidence based on the common understanding of the consumers.

Mainly used for the performance of certain spiritual attributes of a product or the performance of a certain brand of ideas.

9. Flag color

The color of the logo mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different kinds or similar products of different varieties. For example, different colors are used to distinguish the packaging colors of different components of the same brand of household chemicals. In processing, the area, shape and position should be changed.

10. Auxiliary color

This is an opposite color to the accent color, and it is an auxiliary color method for the effect of the total color tone or the accent color to enhance the tone level and obtain a rich color effect. In the packaging design process, we must be careful not to distract from the master and not abuse it blindly.

After reading the above, I believe that you have a certain understanding of the color of packaging design, want to know more relevant information, you are welcome to continue to pay attention to China Packaging Network!

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