Since the development of the market, Chinese commodities have entered a new stage of economic development. Companies have undergone a wave of market tides, and the concept of commodities has begun to enter a qualitative transformation. The introduction of new concepts of overseas marketing is also constantly impacting market players. From the initial 4P to the later 4C, and 5P, which was later proposed, it is not to remind corporate decision makers and operators to focus on the market and pay attention to consumers. The purpose of integration is to maximize the use and release of resources. Due to too many market theories, illusionary market changes often cause companies to be attracted by new terms and new theories from time to time, while ignoring some of the most basic and simple but The most direct market approach, here we discuss a final P: 5P package.
When it comes to packaging, it seems to be an old topic for many companies. Compared to the "integrated marketing" and "brand strategy", it seems to be much flatter and far behind. Nowadays, when companies talk about marketing, they must say “integrationâ€. Without mentioning “integrationâ€, they do not seem to be mainstream. As far as the success factor of the entire product is concerned, the packaging strategy greatly influences the success rate of the product.
The first thing to be reminded is that the success of a product is not necessarily due to the success of packaging, but the success of packaging can promote greater product success. The following can look at two well-known products on the Shanghai market - "recoverable" eye film and "brain Platinum." At first glance, these two products do not seem to be associated with different corporate backgrounds, different market populations, and different product attributes. However, there is one thing that is common. Their market conditions are relatively good and they are all relatively successful products. This can be confirmed from the visibility and sales status.
The appearance of the “recoverable†packaging adopts the indigo blue tone. The color association is derived from the Chinese blue calico, and the graphic design adopts a scatter type. The shading content is the product component and appears in the original form of the plant. . The entire image is traditional and modern, with ancient colors and no lack of tides. The "recoverable" sign and the symbolic figures are striking. This package can be called a top grade in commercial design. According to a sample survey, the acceptance rate of the appearance of the product reached more than 90%. It can be said that the successful success is the success of packaging. Producing consumer pleasure does not only occur after the product is used. The affinity of the package itself will prompt consumers to make more favorable choices after comparing similar products.
"Cerebral Platinum" is a popular health product in the north and south of the Yangtze River. The industry's attention to him has exceeded the general merchandise. There are several characteristics of this product packaging analysis: 1. The main elements are people's heads, portraits It is itself a consumer-oriented group, but the portraits are not processed or arranged in any way. 2. The main tone used was the standard dark blue. It is said that blue is the color most preferred by the company's bosses. Here, the personal preference of the leader once again demonstrated on the product. 3. Large-character styles and product names lack dynamism and affinity. There are many design flaws like these. However, such a packaged product has achieved great success in the health care product market. (Shen Liang)
When it comes to packaging, it seems to be an old topic for many companies. Compared to the "integrated marketing" and "brand strategy", it seems to be much flatter and far behind. Nowadays, when companies talk about marketing, they must say “integrationâ€. Without mentioning “integrationâ€, they do not seem to be mainstream. As far as the success factor of the entire product is concerned, the packaging strategy greatly influences the success rate of the product.
The first thing to be reminded is that the success of a product is not necessarily due to the success of packaging, but the success of packaging can promote greater product success. The following can look at two well-known products on the Shanghai market - "recoverable" eye film and "brain Platinum." At first glance, these two products do not seem to be associated with different corporate backgrounds, different market populations, and different product attributes. However, there is one thing that is common. Their market conditions are relatively good and they are all relatively successful products. This can be confirmed from the visibility and sales status.
The appearance of the “recoverable†packaging adopts the indigo blue tone. The color association is derived from the Chinese blue calico, and the graphic design adopts a scatter type. The shading content is the product component and appears in the original form of the plant. . The entire image is traditional and modern, with ancient colors and no lack of tides. The "recoverable" sign and the symbolic figures are striking. This package can be called a top grade in commercial design. According to a sample survey, the acceptance rate of the appearance of the product reached more than 90%. It can be said that the successful success is the success of packaging. Producing consumer pleasure does not only occur after the product is used. The affinity of the package itself will prompt consumers to make more favorable choices after comparing similar products.
"Cerebral Platinum" is a popular health product in the north and south of the Yangtze River. The industry's attention to him has exceeded the general merchandise. There are several characteristics of this product packaging analysis: 1. The main elements are people's heads, portraits It is itself a consumer-oriented group, but the portraits are not processed or arranged in any way. 2. The main tone used was the standard dark blue. It is said that blue is the color most preferred by the company's bosses. Here, the personal preference of the leader once again demonstrated on the product. 3. Large-character styles and product names lack dynamism and affinity. There are many design flaws like these. However, such a packaged product has achieved great success in the health care product market. (Shen Liang)