Balanced symmetry and balance are at a glance because of lack of change, so it is easy to cause dullness. To avoid formal regularization, and to adopt a form law that is unobservable, that is, higher;
c. Proportion: The ratio is the quantity relationship between the whole and the part, and the part and the part.
Proportion is a principle that formal beauty must consider. The length, width, thickness of the package, the relationship between the bottle and the bottle cap, the layout of the text and the pattern, the arrangement of the colors, the location of the package “windowâ€, etc., as a result of these arrangements, the divisions and divisions are created. The relationship between the proportions will be proportional, this relationship will determine the balance of packaging and decoration, and other important factors such as reconciliation, affecting the style, taste, and attention of packaging. "To achieve a one-point increase, a one-point increase or one-point decrease is too short." Designers must be good at accurately grasping the proportional relationship according to the specific image needs of the product.
The proportion is the basis of order. The proportion is also the basis for all kinds of rhythmic rhythms, and it is also the basis for forming various styles.
All forms of beauty packaging, pay attention to the relationship between color and level, and the pursuit of proportional distribution of color blocks. Can do a practice: use the same graphics, text, color, give them a different proportion of the arrangement, the resulting effect must be very different;
d. Change and unity: Change and unification are also the relations of contrast and reconciliation.
Change refers to the various forms of contrast between form and body, with different elements between color and color. Unity is to give these confrontational forms, and to give order through the laws of equilibrium, ratio, and other forms. There is no sharp contradiction between the parts of the objects that form the beauty in terms of quality and quantity, and the state of reconciliation is formed, that is, the state of beauty that the diversity of parts is created through unity. The perfect combination of change and unity is the most fundamental point of packaging and decorating. It can enable people to be satisfied emotionally, spiritually, psychologically, and create beautiful feelings.
The golden section law embodies the formal principle of "change and unification". On the one hand, it is neat and unified, because it has two equal pairs of them. On the other hand, there are changes, because there are differences between the two sides. Too uniform forms are often simple and rigid, and the bodies that change too much are often scattered and messy. As a result of the unification, discipline is observed. Changes therefore arouse people's new interest. The two must be reconciled with one another to be integrated, rich, and vital.
The design is to combine the styling elements into a beautiful body according to the formal beauty rules.
2 The formal beauty of modern packaging design requires commodity packaging, which is the cultural science that best reflects the times. Some people say that science and art are sisters. This is indeed the case. When science advances further, art also goes hand in hand. Modern packaging design emphasizes the combination of new technology, modern living conditions, and optics, ergonomics, visual psychology, mathematics, and new materials. With the advancement of science and technology, the emergence of new techniques and new materials, ergonomics came into being, which changed the aesthetic concept of people. In the past, packaging and protection of goods were mainly focused on the decoration of the appearance of the packaging. Modern packaging focuses on helping sales, especially the popularity of self-selected purchase markets. The packaging design must consider the form and effect of the stacking arrangement of the goods on the shelf. How to connect, transform, extend, and expand should take into account the extension of the shape, and how the rhythmic continuity between the shape and the shape produces a visual effect.
Formal beauty is not static, it develops with the changes of society, and changes with the change of concepts such as materials and practicality. Life is changing, people are changing, and aesthetic standards are changing. The beauty of modern packaging is characterized by the use of modern aesthetic concepts. Formal beauty no longer waits for sub-decorative beauty. Decorative beauty is only a part of formal beauty. Formal beauty is the result of the combination of function and decoration. This is the difference between modern design and past design.
The sense of modern packaging's sense of the times requires modern design to be simple, avoid tedious decorations that have nothing to do with the original features, and be both simple and rich, both dazzling and harmonious, both changeable and united. In the new era today, people should seriously study many scientific and regular factors to discover, find, and familiarize themselves with the new language of formal beauty.
3 The new requirements of the era for formal beauty It is mainly reflected in the following four aspects.
a. Simple: Today's packaging is an era from cumbersome to simple, from complex to simple. As industrialized mass production, work, and life are full of tension, rapid and complex atmosphere, psychology, and physiology have changed, people need a simple package design of goods, the overall feeling is strong, in order to achieve some balance; modern packaging The functional design is mainly based on practicality and the extra decoration is removed. It is required to express the meaning that must be expressed in the most concise form in a very short time. The color tends to be bright, the graphics and text are simple and eye-catching, the appearance is mainly based on functional requirements, and it is generous and beautiful. It is simple and easy to manufacture, and it is conducive to modern machinery production, transportation and sales, and it can reduce costs.
In the design, often rich content is represented by simple forms. The form is complex, but the content is simple. However, there must be a sense of novelty and simply must be beautiful;
b. Abstraction: As a packaging designer, in order to better help commodity sales, it is necessary to do market research, research consumers, and solve the communication of ideas, feelings, and information. (To be continued)
c. Proportion: The ratio is the quantity relationship between the whole and the part, and the part and the part.
Proportion is a principle that formal beauty must consider. The length, width, thickness of the package, the relationship between the bottle and the bottle cap, the layout of the text and the pattern, the arrangement of the colors, the location of the package “windowâ€, etc., as a result of these arrangements, the divisions and divisions are created. The relationship between the proportions will be proportional, this relationship will determine the balance of packaging and decoration, and other important factors such as reconciliation, affecting the style, taste, and attention of packaging. "To achieve a one-point increase, a one-point increase or one-point decrease is too short." Designers must be good at accurately grasping the proportional relationship according to the specific image needs of the product.
The proportion is the basis of order. The proportion is also the basis for all kinds of rhythmic rhythms, and it is also the basis for forming various styles.
All forms of beauty packaging, pay attention to the relationship between color and level, and the pursuit of proportional distribution of color blocks. Can do a practice: use the same graphics, text, color, give them a different proportion of the arrangement, the resulting effect must be very different;
d. Change and unity: Change and unification are also the relations of contrast and reconciliation.
Change refers to the various forms of contrast between form and body, with different elements between color and color. Unity is to give these confrontational forms, and to give order through the laws of equilibrium, ratio, and other forms. There is no sharp contradiction between the parts of the objects that form the beauty in terms of quality and quantity, and the state of reconciliation is formed, that is, the state of beauty that the diversity of parts is created through unity. The perfect combination of change and unity is the most fundamental point of packaging and decorating. It can enable people to be satisfied emotionally, spiritually, psychologically, and create beautiful feelings.
The golden section law embodies the formal principle of "change and unification". On the one hand, it is neat and unified, because it has two equal pairs of them. On the other hand, there are changes, because there are differences between the two sides. Too uniform forms are often simple and rigid, and the bodies that change too much are often scattered and messy. As a result of the unification, discipline is observed. Changes therefore arouse people's new interest. The two must be reconciled with one another to be integrated, rich, and vital.
The design is to combine the styling elements into a beautiful body according to the formal beauty rules.
2 The formal beauty of modern packaging design requires commodity packaging, which is the cultural science that best reflects the times. Some people say that science and art are sisters. This is indeed the case. When science advances further, art also goes hand in hand. Modern packaging design emphasizes the combination of new technology, modern living conditions, and optics, ergonomics, visual psychology, mathematics, and new materials. With the advancement of science and technology, the emergence of new techniques and new materials, ergonomics came into being, which changed the aesthetic concept of people. In the past, packaging and protection of goods were mainly focused on the decoration of the appearance of the packaging. Modern packaging focuses on helping sales, especially the popularity of self-selected purchase markets. The packaging design must consider the form and effect of the stacking arrangement of the goods on the shelf. How to connect, transform, extend, and expand should take into account the extension of the shape, and how the rhythmic continuity between the shape and the shape produces a visual effect.
Formal beauty is not static, it develops with the changes of society, and changes with the change of concepts such as materials and practicality. Life is changing, people are changing, and aesthetic standards are changing. The beauty of modern packaging is characterized by the use of modern aesthetic concepts. Formal beauty no longer waits for sub-decorative beauty. Decorative beauty is only a part of formal beauty. Formal beauty is the result of the combination of function and decoration. This is the difference between modern design and past design.
The sense of modern packaging's sense of the times requires modern design to be simple, avoid tedious decorations that have nothing to do with the original features, and be both simple and rich, both dazzling and harmonious, both changeable and united. In the new era today, people should seriously study many scientific and regular factors to discover, find, and familiarize themselves with the new language of formal beauty.
3 The new requirements of the era for formal beauty It is mainly reflected in the following four aspects.
a. Simple: Today's packaging is an era from cumbersome to simple, from complex to simple. As industrialized mass production, work, and life are full of tension, rapid and complex atmosphere, psychology, and physiology have changed, people need a simple package design of goods, the overall feeling is strong, in order to achieve some balance; modern packaging The functional design is mainly based on practicality and the extra decoration is removed. It is required to express the meaning that must be expressed in the most concise form in a very short time. The color tends to be bright, the graphics and text are simple and eye-catching, the appearance is mainly based on functional requirements, and it is generous and beautiful. It is simple and easy to manufacture, and it is conducive to modern machinery production, transportation and sales, and it can reduce costs.
In the design, often rich content is represented by simple forms. The form is complex, but the content is simple. However, there must be a sense of novelty and simply must be beautiful;
b. Abstraction: As a packaging designer, in order to better help commodity sales, it is necessary to do market research, research consumers, and solve the communication of ideas, feelings, and information. (To be continued)