China has produced four major inventions: printing, compasses, gunpowder, and papermaking. These four inventions are an important symbol of China becoming an ancient civilization in the world. Two of the four inventions are related to packaging. Therefore, the packaging culture must start with China. Although modern packaging has a variety of colors and various packaging materials, paper packaging is still modern. The mainstream of packaging. The Mid-Autumn Festival is a traditional festival of the Chinese nation. As an important part of the mooncake culture, mooncake packaging culture begins with carton packaging. The development of mooncake packaging in China is roughly divided into the following stages.
The stage of seeking food and clothing: After the founding of the People's Republic of China and the end of the Cultural Revolution, continuous political struggles made the moon cake industry almost unpackaged. At that time, people’s hunger was a benefit and a blessing, and they had nothing to do with moon cake packaging. Because of the shyness in the bag, it is very common to buy a few moon cakes for family members to share. In rural areas, moon cakes are made almost entirely by themselves, and there is no packaging at all. In rural and urban areas, a combination of butter paper and a piece of red paper and paper rope is used. The best packaging.
In the period of food and clothing, reform and opening up brought a spring breeze to the moon cake industry. As Hong Kong and Taiwan food industry entered China, they injected vitality into the mooncake cake industry in the mainland, and the trendy moon cakes and mooncakes were packaged simultaneously. Mooncake packaging began to develop towards gifts. Consumers have always paid attention to the quality of moon cakes and their emphasis on quality and packaging. This has led to the diversification of moon cake packaging. In addition to the shape of the square, there are round, oval, polygonal and so on. In the past, traditional materials such as paper boxes and tin boxes, plastic boxes have also been widely used, and selections have been extended to flowers, myths, landscapes, etc., from the bright and clear moon.
In the quasi-community era: In the mid-1990s, the quasi-communicating age for living standards arrived ahead of schedule, and the moon cake packaging became more and more refined, high-grade, and tasteful. At the same time, in order to obtain the favor of consumers, moon cake packaging was very careful. Versatility, appreciation, and sceneliness, presenting a blossoming scene with many flowers and flowers. Packaging has become an important means for well-known companies to attract consumers. The market has a variety of moon cake baskets, and moon cakes have been eaten, and packaging has practicality.
The well-to-do years: life is affluent, consumption also pays attention to the brand, some food companies have begun to highlight the brand image. Big hotels, restaurants, and cake companies have a corporate image that uses moon cakes to promote themselves in the status of food brands such as Guangzhou Restaurant, Quxiang Garden, and Huamei. Moon cake packaging image application registration, use legal means to protect the brand. Professional, systematic and knowledgeable packaging has formed a scale.
Rich era: New Beijing and the new Olympics are welcoming us in the new century, which is based on green environmental protection. From Xiaokang to prosperity, moon cake packaging is bound to become green. Returning to nature, pursuing health, and maintaining the environment are not only requirements for the quality of moon cakes, but also an inevitable requirement for packaging. With exquisite paper packaging as the mainstream, the development of bamboo, rattan, and wooden gift boxes will be brought to the festive life. Come more fun. With the development and utilization of environmental protection materials, the breakthrough in vacuum bag technology, the combination of traditional culture and trendy culture, and the moon-based moon cake packaging will add a more beautiful and charming style to Chinese food culture.
The stage of seeking food and clothing: After the founding of the People's Republic of China and the end of the Cultural Revolution, continuous political struggles made the moon cake industry almost unpackaged. At that time, people’s hunger was a benefit and a blessing, and they had nothing to do with moon cake packaging. Because of the shyness in the bag, it is very common to buy a few moon cakes for family members to share. In rural areas, moon cakes are made almost entirely by themselves, and there is no packaging at all. In rural and urban areas, a combination of butter paper and a piece of red paper and paper rope is used. The best packaging.
In the period of food and clothing, reform and opening up brought a spring breeze to the moon cake industry. As Hong Kong and Taiwan food industry entered China, they injected vitality into the mooncake cake industry in the mainland, and the trendy moon cakes and mooncakes were packaged simultaneously. Mooncake packaging began to develop towards gifts. Consumers have always paid attention to the quality of moon cakes and their emphasis on quality and packaging. This has led to the diversification of moon cake packaging. In addition to the shape of the square, there are round, oval, polygonal and so on. In the past, traditional materials such as paper boxes and tin boxes, plastic boxes have also been widely used, and selections have been extended to flowers, myths, landscapes, etc., from the bright and clear moon.
In the quasi-community era: In the mid-1990s, the quasi-communicating age for living standards arrived ahead of schedule, and the moon cake packaging became more and more refined, high-grade, and tasteful. At the same time, in order to obtain the favor of consumers, moon cake packaging was very careful. Versatility, appreciation, and sceneliness, presenting a blossoming scene with many flowers and flowers. Packaging has become an important means for well-known companies to attract consumers. The market has a variety of moon cake baskets, and moon cakes have been eaten, and packaging has practicality.
The well-to-do years: life is affluent, consumption also pays attention to the brand, some food companies have begun to highlight the brand image. Big hotels, restaurants, and cake companies have a corporate image that uses moon cakes to promote themselves in the status of food brands such as Guangzhou Restaurant, Quxiang Garden, and Huamei. Moon cake packaging image application registration, use legal means to protect the brand. Professional, systematic and knowledgeable packaging has formed a scale.
Rich era: New Beijing and the new Olympics are welcoming us in the new century, which is based on green environmental protection. From Xiaokang to prosperity, moon cake packaging is bound to become green. Returning to nature, pursuing health, and maintaining the environment are not only requirements for the quality of moon cakes, but also an inevitable requirement for packaging. With exquisite paper packaging as the mainstream, the development of bamboo, rattan, and wooden gift boxes will be brought to the festive life. Come more fun. With the development and utilization of environmental protection materials, the breakthrough in vacuum bag technology, the combination of traditional culture and trendy culture, and the moon-based moon cake packaging will add a more beautiful and charming style to Chinese food culture.