The data released by the Ministry of Industry and Information Technology on the furniture industry is also not optimistic: in 2014, furniture manufacturing The main business income was 718.74 billion yuan, a cumulative year-on-year increase of 10.9%; the total profit was 44.19 billion yuan, a cumulative year-on-year increase of 12.5%. Compared with the 2013 data, the growth rates of these two indicators fell by 3.4% and 1.5% respectively.
The crisis in the traditional furniture industry comes not only from the depression in the upstream of the industrial chain, but also from e-commerce. According to the China E-Commerce Research Center, by 2015, the scale of e-commerce for home building materials in China will reach 205 billion yuan, of which online shopping will grow by 249%. This speed is simply a "duang", which makes many traditional furniture industry practitioners realize that the transformation is imminent.
Internet+ has become one of the transformation directions. However, from now on, the changes in the Internet + traditional furniture industry are mainly carried out on two levels: channels and products.
The furniture industry is a traditional manufacturing enterprise, and the marketing method is often the development of channel distributors. However, if the market is sluggish, it is difficult for manufacturers to call dealers. Liwei Jiaxin, who slogans "Internet Carpenter", has positioned itself as a counter-attacker and subversive in the traditional furniture industry. Its founder Zhou Yuxiang adopted the "millet" model, advocated the integration of the world's top suppliers, and used the Internet to bypass traditional furniture dealer channels, thereby reducing furniture prices.
As for the product level, how to grasp the pain points of users, especially the 80s and 90s that accompany the growth of the Internet, is a problem that furniture manufacturers have been thinking about. Founded in 1986, the left and right sofas have launched “left and right customization†for young Internet groups. Consumers can design according to their own preferences and come to DIY themselves. There is quite a taste of “my site listens to meâ€.
The intelligentization of products is also one of the directions explored by the furniture industry. The Internet has endless possibilities. The Internet + smart furniture has stimulated the imagination of the outside world: it can be charged by throwing it on its own desk and sofa; collecting all kinds of data about human functions through furniture; even like British movies. As described in "Black Mirror", all objects in the home are controlled by artificial intelligence. In short, how big the brain hole is, how much space the furniture can change.
It is not long before the transformation of the Chinese furniture industry has taken place. What kind of fruit will the Internet + traditional furniture industry bear? We will wait and see.
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