As early as 1960, a not-so-famous cultural critic in the Netherlands, Constant Niu Wenshuis, predicted that one day we would all become designers. He said that in a world where everything is the same, we feel that technology is insulating us from the environment. This will prompt us to constantly redesign the space around us in order to regain the joy of life.
Niu Wenshusi's prediction is only a little wrong. In fact, we are not even isolated. Look at the Americans who rushed into the 21st century, backed by the longest period of economic prosperity in the history of the United States. The World Wide Web has linked them to each other. They are eagerly consuming the fruits of new technologies, even though some consumers are still fundamentally Do not know how to use these technologies. Looking at the thriving Europe again, this is a continent full of wireless telephones, people are sparing no effort to tap the potential of e-commerce. Looking at Asia, from New Delhi to Tokyo, the economic boom is encouraging people to recreate the space around them. People are buying up translucent orange computers, bubble-shaped cars and orange mobile phones. How much of these things can be sold. Although these people are not Internet billionaires, they obviously want to make themselves look like a rich man.
Design goes to the public
However, no one in the United States has such a strong desire for style and taste. In this country, pragmatists who believe in improvisation have once thought that design seems to be an overly stressful performance. But today, this noble territory has also opened its doors to ordinary people. If Americans learned from the rough and overwhelmed 80s, the lesson is that only more is not enough. They are even better - or at least better.
The same is true of people around the world. We are all heading for the "design economy." This is the intersection of prosperity and technology and culture and marketing. In recent years, efficient manufacturing technology and fierce competition have made "unique merchandise" not only lower prices, but also become an indispensable factor for business success. The new middle class will appreciate the design of goods with a taste, and when they do not see it, it will require the creation of a business.
Dekalim Rashid, who won the "George Nelson Prize" for designing innovative furniture in 1999 and designed the OH chair for Embrah, said: "The design is moving towards the public. We see more and more things. With style, people are more picky.†Mark Gersky, chairman of the American Industrial Designers Association, said that people’s standards have become higher, “this is a golden age for new designs.â€