On October 28, the first "Wan Table Cup" Golf National Tour kicked off in Nansha, but the highlight of the day was the celebration of the third anniversary of the "Behemoth Dialogue." The dialogue took place over a cup of coffee, featuring insightful discussions led by the editor of the Chinese "Perfect Time" watch magazine, the director of the Beijing Collectors Association, Chang Wei, and a culture and horology teacher. Following this engaging conversation, we were honored to conduct an interview with him, focusing on the topics of e-commerce and the world of watches.
1. **Regarding the current state of consumption in China, e-commerce has become a major trend. However, watches are often seen as high-end products, while e-commerce is associated with more mainstream, everyday consumption. What do you think about the future of e-commerce in the watch industry?**
It's important to start by understanding the positioning of products and the characteristics of internet thinking. First, different market positions have different levels of appeal. High-end products target a smaller group of consumers, while lower-end products cater to a broader audience. This is similar to a pyramid structure—fewer people at the top, more at the bottom. High-end or branded watches must align with the purchasing power of their target customers. For example, recent graduates may not buy expensive watches, as their social status and financial situation haven't yet reached that level.
In today’s digital era, the Internet offers cost-effective access, which promotes a more balanced and sustainable view of consumption. By embracing internet thinking, we can encourage healthier and more informed consumer habits. Introducing luxury watches into the e-commerce space gives consumers more choices and provides niche brands with new opportunities for growth.
After the maintenance of Million Net Chen Jian master (left) and Chang Wei teacher (right) photo
2. **You mentioned small watches earlier. What qualities do you think help these niche brands thrive? For instance, excellent quality, cultural value, or something else?**
If you truly understand the market, you won’t be overly concerned about the size of the brand. Even niche brands have unique identities and personalities. There are many brands around the world that stand out for their distinctiveness, like the design of Bo Gao. While big brands are well-known, their mass production often leads to a lack of attention to detail. In contrast, small brands can focus on fine craftsmanship, and many of them are more technically advanced than people realize. Take Paco, for example—it's considered a small brand but pays great attention to details. As long as these niche brands invest in specific aspects and understand their audience, they can successfully capture the market and stand out through their unique features.
Teacher often accept million world editor interview
3. **Do you think the future of the watch industry will be driven by e-commerce, and how might this affect people's consumption concepts?**
For a long time, we've been exposed to certain well-known brands. Over time, they have shaped our perception, making us associate watches primarily with high-end names. This is a result of environmental influence. There isn't a huge gap between brands themselves; the gap lies in our psychological perception. The Swiss watchmaking tradition represents innovation in craftsmanship, and the Internet serves as a powerful platform for spreading this idea. E-commerce helps create a more positive and diverse environment for consumption, offering individuals more convenient choices when it comes to selecting their own watches, thus shifting traditional luxury consumption mindsets.
As the foreign brands sought to learn from the teacher's expertise, our interview had to come to a close within a limited timeframe. We gained valuable insights from this conversation. E-commerce is indeed a growing trend that is reshaping consumer behavior and influencing how people think about buying watches. (Text / Million Watch World Fuxue Ting)
Non-woven fabric has the characteristics of moisture-proof, breathable, flexible, light, flame retardant, non-toxic and tasteless, low price, recyclable and so on. If the material is placed outdoors after natural decomposition, its maximum life is only 90 days, when placed indoors in 8 years decomposition, combustion is non-toxic, harmless, so as not to pollute the environment, environmental protection from this.
Cleaning Wipes Nonwoven Fabric,Spunlace Nonwoven,Non Woven Cleaning Wipes,Non Woven Clean Room Wipes
NINGBO JENNY IMPORT & EXPORT CO.,LTD , https://www.jenny-china.com