In recent years, wooden toys have grown and expanded through the transformation and upgrading of the industry. Among them, the integration of animation elements has brought wood play and culture together, bringing unprecedented business opportunities. In December 2012, Zhejiang Danni Toys signed a licensing contract with BBC Broadcasting Company of the United Kingdom, and obtained the exclusive authorization of the animation brand “Daily Baby†series cartoon characters in the field of wooden toys and mainland China.
British BBC Broadcasting Corporation is one of the world's largest news broadcasters. Its children's program "Antenna Baby" has been translated into 45 languages ​​in 113 countries and is loved by about one billion children around the world.
Our reporter was informed that in 2013 Danny Toys Co., Ltd. is preparing to develop preschool early childhood education products. Dani hopes to use the antenna baby's image as a preschool education to create Danny's early childhood education products. And the new brand "Daniye Toys" has been newly launched.
According to statistics, there are 367 million children and adolescents in China. Their consumption has accounted for about 30% of total household expenses. If you calculate the average cost of a child's toys for 300 yuan a year, it is a market of more than 100 billion. The market share of wooden toys accounts for about 6% of all toy categories, and the national market size is 6 billion yuan. "From nature, enlighten the mind" The biggest characteristics of wooden toys from nature: safety, environmental protection, puzzle, education, health, fashion, practical, welcomed by consumers. China is still in a stage of rising development and has a very large market. Modern Chinese who pursue quality life gradually realize their understanding of the brand, and high-quality wooden toys have become a development trend. The BBC and Danny Toys joined forces to break through this market segment and the market prospects are promising.
After many creative planning and communication, the first batch of 28 products of Danny Toys has been listed on the Guangzhou Toy Fair held in April. The company will plan to invest 8 million to 10 million yuan in the early stage. It will be sold through Danny Toys' more than 500 sales terminals nationwide, with an estimated annual sales of 20 million. Through the authorization of animation, Danni Toys has embarked on a successful road in the marriage with animation. According to Cui Bing, the general manager of Danni Company, wooden toys are a very simple product, combined with the animation image, combined with the animation culture, Wooden toys have increased a lot of playability, increased a lot of cultural connotations, and added a lot of added value. The integration of anime into wooden toys will not only sell wood, but the culture of wooden toy products.
This cooperation is the fourth well-known animation image derivative product authorized by Danny Toys. Previously, Danny Toys has obtained the development of the wooden toy development of CCTV Animation's large-scale animation series "Three Kingdoms", "Sanmao" derivative products and the cartoon series of "Xiaorui and Dadwang" series of Xiamen Thumbu Animation Co., Ltd. Right, benefiting a lot.
It is reported that Danni Toys is a comprehensive enterprise specialized in production and sales. It is one of the mainstream enterprises in the wooden toy industry. China Baijia Toys Co., Ltd., China Brand Toys AAA Quality Service Enterprise, China Wooden Toys First Preferred Brand The products are mainly divided into two categories: 0-7 years old preschool early education series and 8-100 years old classical educational toys series, 4 famous brand series more than 1000 styles: including building blocks, jigsaw puzzles, musical instruments, DIY, Early education learning class, around the bead series, domino series, maze series, etc., Danni toy brand joining promotion center is located in China's largest small commodity base Yiwu, with its good quality and high quality reputation has been recognized by the majority of merchants, the products are exported Dozens of countries and regions overseas. At present, there are 138 agents in mainland China, and the products have entered the large super retail chain terminals such as Wal-Mart, Carrefour, RT-Mart, Tesco, as well as sales counters throughout the country, Danni toy stores and other up to 1000 sales terminals, which will be Antenna Baby series wooden toys provide strong sales network support.
Cui Bing told reporters that in recent years, Dani Toys actively introduces management-oriented and research-oriented talents for the low value-added of wooden toy products, and actively guides enterprises to combine wooden toy elements with animation culture to make the wooden toy industry. The chain extends to both ends, which also brings more and more cartoon fairytales to the Chinese wooden toy city. The combination of wooden toys and animation, the two of them are mutually supportive and mutually driven. I think that there will be more enterprises in the cloud and wood playing enterprises to rely on the development of animation, wooden toys (industry) and animation (industry). Development cooperation should be the future development trend.
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