It's hard to imagine what a building under construction will look like or what furniture you'll end up choosing, since people can't see the final result from a full-scale perspective. All they can do is wait for the keys and hope the final outcome matches their expectations. That was the case until now.
However, this challenge may soon be a thing of the past. Nat Ellis, head of 3D visualization at JB Architecture, has introduced 3D printing models to enhance the realism of the company’s traditional 2D blueprints. This innovation allows clients to get a more accurate sense of the final design before any construction begins.
Based in Chichester, West Sussex, JB Architecture (jbA) was founded in 1999 by John Brown. Over the years, it has gained international recognition for delivering top-quality architectural design, structural engineering, and planning services.
Ellis leads a team focused on improving the firm’s 3D visualization capabilities, aiming to provide customers with detailed simulations and animations. As part of this effort, he integrated 3D printing into the company’s workflow, allowing for the creation of physical models that bring designs to life.
The use of 3D printed models has significantly enhanced the user experience. Clients can now see realistic representations of the final product, making it easier for them to visualize how their space will look and feel.
"Many people either don’t understand 2D drawings or struggle to imagine the final result without visual aids," Ellis explained. "With 3D printing, we bridge that gap."
Contractors and construction teams also benefit from these models, as they can better understand the design and plan accordingly. For instance, 1:50 scale models of furniture help ensure accuracy during the building process.
JB Architecture collaborates with renowned designers like Neptune Kitchens to create custom furniture that fits seamlessly into the architectural environment. This approach gives clients a clear idea of how the space will function and appear.
Thanks to 3D printing, customers can now experiment with different furniture layouts and see the results in real-time. This level of interactivity wasn’t possible before.
The company uses an AW3D HDx 3D printer to produce highly detailed models of buildings, floors, and furniture. With a maximum build size of 1150 cm³ and a print layer height of just 0.6 microns, the models are incredibly precise.
The HDx features Airwolf’s patented JRx hot end, capable of reaching temperatures above 315°C, and is compatible with materials like nylon, nylon 645, and polycarbonate. Priced at $3,495, it offers professional-grade performance at an affordable cost.
By combining 3D printing with creative design, JB Architecture is redefining how clients interact with architectural concepts, making the design process more intuitive, engaging, and accurate.
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