The Da Vinci furniture counterfeit brand event does not seem to stop the enthusiasm of foreign high-end furniture brands to enter the Chinese market. Recently, some Italian furniture brands have been introduced to the Chinese market by domestic agents, while Chinese native furniture Companies are seeking a share of the high-end furniture market.
“The high-end furniture market in China has great potential. After the Da Vinci incident, many of our peers were amazed at the strong purchasing power of high-end furniture consumers in China. Not only are international brands accelerating their entry into the Chinese market, but also many domestic companies consider this a native Chinese furniture. Enterprises have entered the high-end market to provide opportunities.†A person from Guangdong Federal Furniture told the China Economic Times reporter that increasing the development of the mid- to high-end furniture market will be one of the important ways for federal furniture to cope with the cold current of the furniture market in the future.
Furniture brands represented by Italian high-end furniture are also accelerating their entry into the Chinese market. From October to November, two well-known Italian brands were introduced to China by domestic agents. Yazheng Home promoted the Italian high-end furniture brand Chelini to Beijing consumers, and Blue Morning Home introduced the Italian high-end brand Andrew Matrin to the Beijing market. The reporter noted that unlike the previous practice of OEM production of foreign home brands in China, these companies began to emphasize the authenticity of the brand when introducing foreign furniture brands.
Liu Wanyou, general manager of Beijing Blue Morning Home Co., Ltd. told the China Economic Times that many international high-end home brands are full of enthusiasm and initiative in cooperating with the blue morning, which also makes the blue morning full of international high-end brands in the Chinese market. Confidence.
However, the high-end furniture market does not seem to be able to get out of the shadow of the property market. Last weekend, the China Economic Times reporter visited the international furniture exhibition area of ​​the North Fourth Ring Real Estate store in Beijing and some high-end furniture stores nearby. Almost all high-end furniture stores face the dilemma of visitors, and the on-site sales staff is still afraid to talk about Da Vinci furniture.
Despite this, most high-end furniture brands are still optimistic about the market outlook, they are unanimously choosing the off-season to seek market share.
Market analysts pointed out that China's high-end home development is still in its infancy, and for a long period of time, this market segment will attract more and more enterprises to enter, and standardized operation is the general trend.
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