The function of packaging

Packaging has several functions, but it can be summed up in three main ways:

(1) Protection Products

Protecting the product is the most important function of the package. It usually takes several months and a long period of time before products leave the manufacturer to the sales outlets. It is necessary to ensure that all products are in good condition and that some products are effective even before they are completely used up. Generally, the packaging should be protected against mechanical damage, loss of theft, protection from volatilization, moisture, contamination, and microbiological effects. In some cases, it is also necessary to prevent exposure, prevent oxidation, and protect against heat and cold.

(2) Providing convenience

Packaging facilitates the storage, handling, transportation, retailing, and consumer carrying of goods. Products from the manufacturer to the consumer must be handled, transported many times, so the packaging size, weight, shape must provide convenience. At the same time, it must be easy to identify, display is simple, the display window is good, easy to open sales, use and circulation are very convenient.

(3) Increase sales

Packaging has the function of expanding sales, that is, business functions. The packaging introduces trademarks, labels, code numbers, descriptions, etc., introduces the ingredients, properties, and methods of use of the products, facilitates management, recognizes and purchases exquisite designs, colors and decorations, makes the products attractive, and promotes the products and expands sales. The role. The effect is even as good as advertising.