Right now, many famous products such as Coca-Cola, Sprite and Seven-Up are constantly changing their face and creating new looks. In particular, products under $10 use new packaging to maintain the freshness of consumers. Our state-owned products are also aware of this in a timely manner.
The image of affinity and the design of a home-made candy are not purely good or bad. The key lies in the close relationship between it and strategy.
“Yuxi†has always been the housewife's choice for cooking, and we feel that we should follow the consumer’s impression of the brand and improve its image and personality. "Home Sweet" is the core of our strategy. What is the “good sugar†in the mind of the housewife?
Sweet, home, trust, love...
Therefore, packaging design must start from these points, so that buyers deeply appreciate these psychological feelings.
Jumping brand, packaging and disseminating the past "Yu-Yu" is a symbol of the jellyfish, single-line outline is too old. In order to enhance and maintain the goodwill of the brand, we will inject a stylish abstract element into it and use a petal to express the sweet and round feeling. Taking into account that consumption is mainly family-oriented, we have deliberately highlighted the Chinese name of the brand, allowing graphics and fonts to be combined to facilitate brand memory.
There are many types of products under the "Yuchao" brand, of which "white sugar" is the most common one. Since this type of product is basically free of mass media advertising, it is very important how to spread through packaging. After consultation, we believe that the LOGO should be enlarged as much as possible, and the main color of the original packaging should be continued at the same time, so that the packaging is in touch with the past and separated.
As a result, packaging has become the brand's best media!
Bright graphics, things in addition to the value of sugar in addition to "Yuxi" there are many color sugar. If ordinary white sugar is to spread the brand, then these color sugar should bear the important task of "upgrading the brand"!
Housewives always like to package beautiful things. Since we could not change the cost of the original packaging, we designed a large area of ​​gradient colors to make its own intricate composite bag dynamic, coupled with lively Chinese and English fonts, so that consumers can not put it down.
In terms of color considerations, in addition to the choice of blending with the soft tones in the home, the light refraction relationship between the color and white sugar is also taken into consideration, so that the sugar looks more white.
How to make consumers willing to buy a pack of small sugar, it feels very important to spend good value for money. In fact, more and more products are now being packaged, making consumers feel valued!
Developing a new product is easy and maintaining an old product is very difficult. How to make old products not old, change packaging is one of the ways. With new packaging and new images, there is a freshness, so there are more new markets.