[Abstract] This paper discusses the embodiment of formal beauty in packaging, the formal beauty requirements of modern packaging design, and recognizes and grasps the characteristics and rules of formal beauty, finds a way to absorb and fuse it, and designs excellent packaging with Chinese characteristics.
Keywords: Formal beauty; Commodity packaging; Human; Liu Lianzhong CLC number: TB482 Document code: B Article ID: 1001-3563(2003)05-0064-03
Investigation Of Formally Beauty in the Packaging Design
YUAN En-pei
(Chongqing university, Chongqing 400044, China)
Abstract:The paper discusses the embodiment of formally beauty in the packaging,and the request of formally beauty in the modern packaging design,understand and command the characteristic and rule of the formally beauty. It found out a way to imbibe them and to inosculate them,and made the excellent packaging design with Chinese characteristic.
Key words: Formally beauty;Merchandise packaging;Human;Training
In the modern commodity market, in order to make certain commodities jump into the eyes of consumers first, attract them to the front of the goods, and then cause their desire to buy, they must be carefully explored. The law of the beauty of packaging must be based on the shape, color, text, pattern, and packaging materials of the packaging.
A foreign-investigative market research agency has made such a statistic: Supermarket customers spend an average of 17 minutes in a store displaying 63,000 kinds of goods every week. The average number of goods purchased per person is only 13.7. If you highlight the design of packaging properties and control the psychology of consumers, you can make your own products better than others by competing on the shelves, gaining a competitive edge and winning consumers' love. Therefore, strengthening the formal beauty of packaging design is the key to successful sales.
The beauty of packaging design is the sense of form. Someone once said such a sentence: "If utility is the life of commodity packaging, then formal beauty is its soul."
1 Formal beauty is the common beauty 1.1 Aesthetically the most significant and characteristic problem is the beauty of formal beauty Formal beauty is a common humanity. This kind of beauty is the same thing that human beings have created in the production and labor practices of thousands of years—like axioms. For example: symmetry, equilibrium, proportional harmony, smoothness, changes in radius, etc. These basic rules of beauty in form and beauty are extremely broad; they transcend national and regional limitations.
1.2 Expression of Formal Beauty in Packaging People often speak of the beauty of the form, and in the packaging they are reflected in the factors that make up the composition—the beauty of shape, line, color, quality, and their combination. Among them are the beauty of package design, the beauty of the screen (including bottles, boxes, bags, etc.), the beauty of the pattern, text, color, and lines, the beauty of materials with texture effects, and the guests and the owners in the overall composition. The beauty of radius, density, etc.
On the package. In order to achieve a sense of beauty, the form must meet the following requirements in addition to its own basic rules:
The form must be subject to the needs of the commodity, highlighting the concept of the commodity, that is, the personality and characteristics of the commodity, and be different according to the changes in the commodity nature, and cannot be conceptualized and simplified. (To be continued)