The origins of Vikan’s approach to innovation

In celebration of Vikan’s 125th anniversary, we’re diving into our history to uncover stories that have shaped the company we are today. These narratives not only highlight key moments in our journey but also offer a glimpse into the values and culture that continue to define us. One such story comes from A.P. Pedersen, the founder of Vikan. In his memoir *Life and Works*, he recalls the early days of his brushmaking business and how a simple yet insightful idea led to a lasting legacy. During the 1880s and 1890s, as dairies began to multiply, Pedersen realized there was an opportunity to create brushes tailored specifically for their needs. Instead of making assumptions, he decided to visit these dairies firsthand. “I thought if I could make quality brushes that were particularly useful to these dairies, there could be a lot of business in it,” he wrote. This led him to travel to local dairies, where he observed the daily operations and understood the challenges faced by workers. Inspired by what he saw, he returned to his workshop and began experimenting with new brush designs. Once completed, he sent them out for testing—ensuring they met the real needs of the people using them. This customer-focused approach became a cornerstone of Vikan’s innovation philosophy. Today, while the tools and methods have evolved, the core principle remains unchanged: listen to customers, test ideas, and refine solutions based on real-world feedback. Whether through online platforms or direct conversations, we still seek input from those who use our products every day. Just like A.P. Pedersen did over a century ago, we continue to prioritize understanding our customers’ needs before developing new products. Our R&D teams spend time in the field, learning from users, and our design process is built around creating practical, effective solutions. We also conduct extensive testing with real users, ensuring that each product not only meets expectations but exceeds them. This commitment to customer-driven innovation has helped Vikan grow into a global leader. As we reflect on our past, we see how the principles established by our founder are still guiding us forward. It’s a reminder that true innovation doesn’t just come from the lab—it comes from listening, learning, and responding to the people who matter most. If you're interested in learning more about how we continue to innovate today, check out our latest blog posts below: - [Vikan, Technology, and People](#) - [What’s in a Brush?](#) - [The Story Behind the Name](#) These stories offer more insight into our history, our values, and the future we're building together.

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