The world-renowned Scotch whiskey brand Johnny's "Black Brand" whisky was launched in Beijing in a brand new patent package last week. Mr. Chen Yongxiang, Market Director of Moët Hennessy Diageo Wines (Shanghai) Co., Ltd., visited the scene to explain the patented technology of Johnnie Walker's “Black Brand†whisky and the three characteristics of the new packaging that embodies superb quality, namely: the patented gold ring bottle The use of a lid, the use of innovative metal caps to prevent re-use, and the "step forward gentleman" relief sculptured on the front of the bottle to symbolize the "Johnnie Walker" brand logo. The improved new packaging combines the "gentleman walking forward" relief and the golden texture of the 12-year logo with the elegance of the black box. After opening the bottle cap, the newly-developed exclusive patented gold ring buckle is the crowning touch. It is both a unique mark to identify Johnny's “Black Brand†whisky and a unique noble temperament.
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