Market Positioning and Application of PET/HDPE Plastic Bottles

In recent years, PET/HDPE plastic bottles have been increasingly applied to the liquid food packaging field. Plastic bottles have the characteristics of large capacity, sturdiness, lightness, portability, refrigeration, and recyclability, which have expanded their application in the liquid food packaging field. Taking the beverage industry as an example, according to incomplete statistics, the current global consumption of plastic containers for beverage bottles is more than 10 million tons per year, and its production and sales volume is growing at an annual rate of 10% to 19%. In the dairy industry, acid milk beverages have maintained a rapid growth of more than 30% in China's dairy market for three consecutive years and have become the category with the greatest potential for development in the dairy industry. Plastic bottle packaging is the fastest growing type of container used in acidic milk beverages, and its growth rate even exceeds the growth rate of the product.

The following is a small package of HDPE plastic bottle acidic milk drinks with a volume of 220 ml and its core consumer group is children. After more than ten years of development, the market base for small-packed HDPE plastic bottles of acidic milk beverages is solid and stable, and it is developing rapidly. HDPE plastic bottles have become the absolute dominant form of children's acidic milk beverages with a market share of 94%.

The large-packaged acidic milk beverages larger than 350 ml are new products that have appeared on the market in the past two years. Their market share has rapidly increased and the target customers are young women aged 18 to 25 years. After several years of development, the scope of consumer groups of large-scale acidic milk beverages has been continuously expanding, and PET plastic bottles have also become the dominant packaging form for large-package milk beverages.

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