Department of Commerce: Moon cakes purchased at public expense are not recognized for reducing excessive packaging

A reporter at the scene asked: Now that the Central Government is requesting the Mid-Autumn Festival to stop the flow of mooncake gifts, what are the characteristics of high-end catering companies, including hotels, that they offer today, from preparation to sales?

Feng Enyuan pointed out that for the moon cake market this year, the industry should have some ideological preparations in advance. Because of the excessive packaging and addition of moon cakes in the past, consumers have had many dissatisfactions. The sales of moon cakes are currently mainly aimed at expanding the general consumer market. The purchase of moon cakes at public expense is decreasing, so now some simple packaged moon cakes, including “naked” moon cakes, have been recognized by consumers. In the sales process of moon cakes, companies have also circumvented the take-up style. Moon cakes are worthless, but a bottle of wine worth a few hundred dollars or more. This year, the moon cakes in the production, service methods and supply and demand relations, the industry advocates sound marketing.

According to Feng Enyuan, the Chinese Cuisine Association also conducted a selection of high-quality mooncakes through the Internet during the promotional season of the VW dining. The selection of high-quality mooncakes has changed from the traditional way of the past and is evaluated by consumers. Consumers think the price is good, Good taste is good. Through the extensive participation of the public, it is beneficial to increase the social recognition of brand enterprises and boost sales. In this year's sales of moon cakes, the basic judgment is that the market matches the demand.