Heinz launches new squeezing ketchup package

Heinz's new dual-format tomato sauce sachet in the US market makes consumers use cleaner and more convenient.

Heinz said that the "squeezing and squeezing" ketchup bag is a real breakthrough in packaging. The lid on the package can be easily turned backwards, making it very convenient to peel off, or tearing off the lid and pushing the ketchup. Food goes up.

Heinz’s UK spokesperson described 'squeezing and squeezing' as an exciting innovation. If it is recognized by consumers in the United States, the company may launch it to other markets.

This ketchup bag is 3 times the capacity of a regular nine-gram package and is designed with a lot of emphasis on cleanliness.

Dave Ciesinski, vice president of Heinz Ketchup, said: “Squeeze” packaging makes it easier for consumers to use and enjoy the taste of ketchup anytime, anywhere.

From kneading chicken nuggets and fries with tomato ketchup to ketchup on hamburgers, the "squeezing and squeezing" package offers customers more flexibility so they can enjoy eating ketchup more, he said.

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