In recent years, more and more companies have used a variety of foreign names. They think that the name of “foreign gas†will make the products of the company more attractive. This practice does to some extent have a certain degree to individual enterprises. The brand has improved, but the name of “foreign gas†for the entire industry is not good for the development of the entire wardrobe industry in China.
A name about Chinese wardrobe products shows that these companies generally prefer to use foreign names. Although it is a habit of Chinese consumers to use Chongyang Meiwai, it is good for the wardrobe industry to use this foreign name to attract consumers to buy products. Or is it bad? Of course, if there is a problem with the foreign name product purchased by the consumer, then he will not hold an overly absolute idea for the product of the foreign name. However, if the quality of the foreign name product purchased by the consumer is good, it may mislead the consumer to think that the foreigner's product is good. This will only make Chinese wardrobe enterprises at a disadvantage in confrontation with foreign brands. It is equivalent to using their own products to enhance the image of others. Isn’t this the same as helping the enemy, but being an unknown hero? It’s really a Chinese wardrobe. One of the most sad aspects of business.
At present, there are still many wardrobe enterprises that take a foreign name after producing new products. Consumers will think that domestic wardrobe products are basically foreign brands, and China’s own wardrobe brands are very few, and the scale and quality naturally cannot be compared with foreign countries. The wardrobe products are comparable, so the Chinese wardrobe company’s approach is simply self-sufficient.
Why are the managers of these enterprises producing such obvious mistakes? There are two main reasons for this. One is that since the reform and opening up, the leading low in the wardrobe product market has been foreign products until the late 1990s. A group of pure Chinese wardrobe products represented by Foshan wardrobe enterprises, but because people's thoughts are still surrounded by foreign brands, if the products produced by the company are Chinese names, it is difficult to get the patronage of market consumers. Even the wardrobe products that do not even look at the Chinese name. Because the subconscious consumers think that the Chinese wardrobe products are not good, and the foreign goods are not a small grade.
Chinese wardrobe enterprises need to hold a group, based on long-term development to play Chinese Chinese brands, instead of "fake foreigners' name" to develop their own enterprises, push the wardrobe products with Chinese characteristics of China to the world, and take the road of international development.
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