In the moment, online shopping is not a new concept. Almost all kinds of consumer goods can be found on the Internet, including the bulk products in home building materials products - cabinets. In fact, the cabinet brands have tasted the sweetness of online shopping, saying that “the online shopping turnover is growing at a rate of 2-3 times per yearâ€, and more than 70% of the cabinet companies are paying attention to e-commerce, and 20% of the cabinets. Businesses began to regard online shopping as a sales focus.
Entity stores and online stores, what is it? Is the online shopping cabinet really convenient and fast? Our reporter conducted a survey on this.
Consumer: Young people want to buy cabinets online
Miss Zeng, a "post-80s" in Chengdu, is an uncompromising online shopping fan. From eating to using and even packing a house, everything is done online, including cabinets. She said, "I bought the cabinets online and I was initially troubled, but the results made me very satisfied. I not only saved the time of running east and west, but also the quality and cheapness." In the random survey of the reporter, more than 50% of the "80s ", after 90" is willing to buy building materials through the net, and even for custom-made products such as cabinets, also used to buy online.
The reporter clicked on Taobao and other shopping websites and entered the keyword “cabinetâ€. In the brand column, there were cabinet brands such as Europa, Gold, Galian, Yali, Sakura, Kohler, DuPont, Franca, etc. The products are very rich, consumers just follow the tips on the interface, or choose from the color, or from the style, just sit at home and click the mouse, you can see the details of each beautiful cabinet in the picture. . In case of doubt, you can also communicate directly with the staff through online methods.
From the sales data of the online page statistics, the big brands are still the mainstream of consumption. The physical store has a set of cabinets of about 20,000 yuan. The average selling price on the Internet is seven or eight thousand yuan cheaper. The simple style and the rustic style are the most popular. Many cabinet brands are also sold with kitchen supplies, such as pots, bowls, knives, crispers, etc., and the purchase of these small items is also considerable.
Manufacturer: E-commerce stores have their own advantages and disadvantages
At present, some cabinet enterprises in Chengdu have set up online flagship stores. Each time they hold events, they are linked to local distributors to complete the online sales process of order placement and branch installation. Some enterprises are based on the original “online store†model. Abandoning the traditional "agent" model, the key city direct business store + network order model, to maximize profits. These two models have their own advantages and disadvantages for the development of enterprises and industries. Cabinet companies also have their own views.
Wang Qiang, the person in charge of the cabinet of Chengdu Galian, is one of the promoters of “counterboard online shoppingâ€. In his view, online shopping is conducive to reducing intermediate links, increasing brand sales channels, saving store rent and a large amount of publicity expenses. “Investing in the cost of the product and its professional installation and after-sales team, the brand must be better and better.â€
Director Xu of Chengdu Debei Cabinet has different opinions. She thinks that the online platform is indeed very important, but this is still only a way to reach sales intentions. Consumers still need to go offline and go to the store to see physical goods: “Cabinet industry At present, the online shopping model cannot be popularized because the domestic market does not have the basis for realizing online sales. If the design of the apartment is not standard, the cabinet brand cannot get rid of the customized model. Compared with foreign consumers, domestic consumers are not used to and do not have the ability to do it themselves. Installation, which means that there must be a professional installation team, so the so-called online shopping still needs to rely on the brand's physical support in various places."
Another sales manager, Wu, who does not want to disclose the brand, said: "Although the '80s' and '90s' consumers agree with this marketing model, the biggest drawback of this model is that the network is virtual after all, consumption. Those who are most worried about product quality and after-sales service, but can not intuitively understand the quality of products, are also one of the reasons that affect consumers' orders."
Source: Sichuan Daily
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