Tea has a growing reputation as a natural health drink, and its packaging as one of the most important promotion methods has become increasingly diversified. In recent years some of the major tea production. Exporting countries, tea importers and consumer countries have successively introduced new types of tea packaging such as wooden boxes and porcelain jars, which are very popular.
In recent years, in addition to the traditional tin box packaging, new types of packaging such as wooden boxes, cartons and ceramic pots have emerged. Most of these new types of packaging are quaint and natural, bringing about intimacy and nostalgia, and they complement each other with this kind of natural tea. So despite the high cost of packaging, some different types of tea companies are happy to adopt it - some newly-opened small companies hope to increase their visibility to enter the market soon and have a place.
Other large companies with strong financial resources are out of some strategic considerations ---- the development of new markets for fine tea.
It should be pointed out that the proportion of new tea packaging that has been used in the countries concerned has so far been relatively small in the entire tea packaging and is mainly used for the processing of high quality tea such as Darjeeling tea in India, the United States and some Western European countries. Sales of “speciality tea†(speciality tea) and “gourmet tea†(gourmet tea), etc. The main consumers are also higher income strata.
The wooden box is more common in the above new tea packaging. However, the main drawback of the wooden box is that the sealing effect is poor, which is not conducive to the quality of the tea (especially the aroma). In order to reduce the cost of packaging, some companies use cardboard cartons instead of wooden boxes (paper-faced woodgrain patterns with a woody appearance).
Another new type of packaging is ceramic tea pots, both porcelain and pottery beautifully produced, beautiful colors. Ceramic teapots are not only costly and fragile, but often require wooden cartons or carton packs. Therefore, only a limited number of famous teas are generally used for packaging.