Xeikon Digital Printing Experience and Digital Printing Prospect

What I want to share with you today is Xeikon's experience in digital printing and our vision for digital printing. I don’t want to over-promote our Xeikon company in today’s presentation. But to make everyone better understand that our view of digital printing is based on years of rich experience and a solid and reliable view, I will briefly introduce Xeikon here. development path.

In fact, we have more than 10 years of rich experience in digital printing. We began developing color digital printers in 1989. In 1993, we demonstrated our first color digital printer at lpex. At the 1997 Imprinta exhibition we also launched the world’s first and largest 82-format color digital press in the world market to date. In 1999, we acquired the French Nipsen company and entered the black and white digital printing field. In 2000 we purchased Agfa's Digital Printing Systems Division. Last year we also signed with Man Roland (MAN Ro Old nd) that the OEM agent station sells Xelkon products under its own brand, as do OEM companies like Manroland and Old M.

To date, we have sold more than 2,200 Xekon color digital printers and more than 4,000 black and white digital presses worldwide. Through this figure, we can rightly say that Xelkon is the leader of professional high-productivity digital printing in today's world.

Xekon color digital printers use electronic imaging technology and dry toners for both web and sheetfed printers. Our color digital printers print much faster than other similar products. Use our web presses to print unlimited lengths You can even print unlimited lengths of monolithic banners if you need them. Our black curved digital presses use magnetic imaging technology to print fastest in black and white digital presses using dry toner in today's world.

I would like to explain here that when Xeikon talks about digital printing, we refer to specialized, high-productivity digital presses designed to meet the demand for high-volume, high-quality digital printing. It does not refer to small copier-type printers that are used occasionally. Our presses are best suited to customers who print very high volumes in those months.

Our headquarters in Möhselele, Belgium, is right next to the famous city of diamonds, Ntrepro. In the United States, the United Kingdom, France, Germany, Japan, South America, Hong Kong and Malaysia all have our branches and offices. In addition, we have a strong sales network of VAD direct agents worldwide. Unlike OEM dealers, our VAD agents sell our machines under the Xeikon brand.

The above is my brief introduction to Xeikon. As I said earlier, I have shortened this section as much as possible. However, in order to make my speech more fulfilling, I have to introduce the overall situation of digital printing.

First of all, I want to talk about the value of digital printing. Some forecasts show that the number of print on demand in 2003 will increase from 20 billion U.S. dollars in 2000 to 30 billion U.S. dollars. However, there are several reasons why it is difficult for us to believe the accuracy of these numbers. The first of these numbers does not separate the use of digital printers such as Xeikon's high-efficiency vehicles from products printed on small office printers. The second guess is based on the supply situation of the printing press rather than the printing demand.

However, the United States digital printing consultant Mark W. Wilhelm has recently started a survey to speculate on the prospects for printing requirements. After conducting a thorough investigation of many entities in more than 90 industries that purchased and used printed products, he found that digital publications and commercial printing grew from $7 billion in 1997 to $11.4 billion in 2000, a growth rate of 63%. .

And it is worth mentioning that these data do not include desktop printers, small office printers, large-scale painting and bill printing.

Fleming emphasized that this result "is more conservative than the supplier's speculation but is closer to real data". The fact that these figures are either conservative or not conservative, or that they have grown by 63% in only three years is very encouraging, especially during the period when customers are completely lost and can achieve such a high growth rate. It's been exciting to me.

Publicly speaking, I believe that digital printing has not benefited from excessive exaggeration and unrealistic propaganda from certain businesses and groups. Instead, it has caused printers to lose their way. At this point, I don’t want to go deeper. It’s just that some digital press suppliers describe the future of printers who have not planned to purchase digital presses in the near term as the “apocalyptic” doomsday as if they were right away. The digital age trains to be rolled are crushed to the same extent. This intimidating propaganda can only have the opposite effect.

Fortunately, we seem to have crossed this period of over-hyperprofessional digital printing. We are entering a digital printing machine supplier who fights against each other and destroys it. Although this will cause some market chaos, at least it will cause confusion but at least People pay attention to digital printing.

There is no doubt that industry must take the road of digitization and the growth rate of generations shows that this has begun. On this eve, Fleming predicts that digital printing in 2000 will account for 12% of the market share in publishing and commercial printing, and that digital printing in 2005 will grow at a rate of 12% per year. This will be 3% of the growth rate of offset printing machines. Times.

I think whether printers understand the status of the printing industry in the new environment of technology is the decisive factor in determining whether they are willing to invest in digital printing.

It is well-known that all the technologies in the new technology environment are connected and interoperable. And connecting these new technologies together is "digital technology."

If the traditional printing industry is to be in line with this new technology revolution, then the use of professional and efficient digital presses becomes the only way.

If digital printers want to increase nonprinting revenues, digital printing will undoubtedly become the most powerful combat weapon in all presses.

Let me explain why. In the drupa exhibition press conference in 2000, digital technology was fully adopted. The whole process is completely digital or basically digital because we need to deliver printed materials to customers in a traditional way outside the press conference.

This is a key issue for the printing industry. Before explaining how we can solve this problem, I would like to talk about a major event that took place last year that has completely changed the entire landscape of the news media. That is the merger of AOL and Time Warner.

In an analysis article in the British Economic Weekly “Economist” which caused a great sensation in the printing industry, AOL and Time Warner signed the merger agreement in the light of the fact that human media requirements are integrated with entertainment and information. The article next wrote that in the past 20 years, the news media business has shifted from "broadcasting" to "narrowcasting." Originally, all news organizations were accustomed to making only one product or film or newspaper or television broadcast and then instilling these things into as many consumers as possible.

However, the use of digital technology in cable TV has dispersed the viewers of a few channel programs originally concentrated in one hand, thus changing the entire appearance of the media. The cable network meets the audience in a totally different way from traditional broadcasting. It no longer pursues only those programs suitable for men, women and children, but seizes people's different interests to create various special channels for different audiences.

I suggest that if we change this paragraph slightly to change the "news unit" to "printer" and "wired network" to "digital press," then we will get a very accurate description of the development of our printing industry. If these arguments are interchangeable, then we have obtained a very beautiful and convincing conclusion that the road to digitalization is completely correct. The other media industries have chosen this path correctly. We must also do this.

We often talk about the development trend of the printing industry is moving towards short editions, variable data printing, and the speed of conversion between printing tasks is getting faster and faster. This is actually a change from the "broadcasting" to the "narrowcasting" of the television industry. same. In the printing industry that we are engaged in, I call this development direction the "narrow media" exchange. This kind of change no longer needs to be favored by the public as it is for traditional printing. It is in an individualized way to attract people into this field.

It is on the premise of this demand that digital printing has entered the stage of history. However, a giant accepted the idea that the press must be digitized and then make important choices on two very different digital output methods.

One is a direct platemaking method using "direct" technology. It refers to a plate that is directly made of data into a conventional offset or CTP machine.

The other is what I call "genuine digital printing." It means that the data is exported directly to the press and no longer needs an intermediary such as a plate.

Using both methods can make printing faster, more economical, and both have a place in today's printing market. For a long time, the demand for multiple copies of the same document will continue. This will also be the mainstream of the printing market.

But how large will this mainstream market be? Z is just as narrow as the narrow media. This big market is also being split step by step. Let's take a look at the news media from old broadcasts to today’s web pages. From the popularity of the past to today’s transmission of information through specialized and personalized methods, the press industry has undergone earth-shaking changes. Our printing industry is also taking the path they have just taken. .

And taking this road of innovation is the key to promoting the development of digital printing. Accurately mastering and meeting the needs of target customers can greatly increase the value of printed products. This feature of accurately providing customers with the information they need is also a feature of the web and web pages. Only digital printing can convert these digital information into people's favorite prints.

The latest survey data from the US CAP Venture Printing Survey Company also highlights this point. CAP pointed out that the growth of network and digital technology is the driving force for digital printing. CAP also predicts that the annual growth rate of on-demand printing retail sales in the United States will increase by 18%, from 21 billion USD in 2000 to 48 billion USD in 2005. CAP also pointed out that during the same period, the overall growth rate of the US printing market was only 4%. The vast majority of the growth in digital printing comes from the shrinking market share of traditional printing presses.

The CAP survey results in Europe are also basically the same. CAP forecasts that the annual growth rate of on-demand printing retail sales in Europe will be 22%. The retail sales will increase from 8,610 million euros in 1998 to 23.8 billion euros in 2004. The market share of printing will also increase from 20% to 29%.

Facts have proved that traditional printers have realized this importance and are eager to take corresponding measures. In the latest NAPL survey, NAPL asked such a question: “What kind of service project are you planning to increase in the next two years? Z is surprising. 48% of the respondents are “digital printing services.” This answer goes far beyond “Internet commerce.” "and" database management "answers.

The above investigation has clearly demonstrated that "direct" technology has reached the end. If we use a car as a metaphor, digital information is like "real digital printing" of gasoline and "direct" technology can only be stopped by oil because it cannot use this new type of gasoline.

In contrast, true digital printers can flexibly apply these digital information for printing. If necessary. Officials can even print only one page for you. It can be seen that only true digital printing technology can help printers write your successful chapter in today's world and the future of printing.

If you allow me to make another metaphor, I would like to compare the digital revolution to a long process of reform. Do not go against the tide. Only the printers who follow the torrents of this reform can take advantage of the long wind to break through.

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