Author: InfoPrint Solutions Company, Asia Pacific general manager Benoît Chatelard
As customers and customer relationships become the focus of today's businesses, all direct sales activities must be relevant and play a role in communicating information. The profitability of an enterprise depends on the success of direct communication and the efficiency of motivating customers to take action.
The development of technology has enabled the effective management of customer relationships, but other areas such as customer communication still stand still due to inefficient business practices.
Although the popular direct sales can indeed reach the target audience, can cross-sell, and play a role as a long-term touch point, but still can not reuse the massive customer information inherent in the customer-company transaction relationship.
New customer touch points
Marketers may not realize that their own database can also create opportunities and increase the company's profitability. An emerging technology is the use of existing transaction documents such as bills and statements. This technology is called "TransPromo" by many companies in the printing industry. It combines mixed promotional materials with transaction documents to effectively attract the target audience. This means that customer contact information can be used as efficiently and efficiently as possible without increasing the marketing budget.
Why choose TransPromo?
TransPromo is not a new concept. In fact, this concept has been around for a long time. With the reasonable combination of market conditions, marketing trends and technology, this concept began to become popular. The research on the effect of communication color and the continuous growth of direct mail and global postage have prompted the company to reconsider the problems of communication quality and quantity.
TransPromo industry examples
For example, financial institutions can use TransPromo in monthly reports to embed their promotional activities in customer referral programs. Manufacturing companies can also use TransPromo when printing invoices on cross-selling products, advertising areas, or embedded personalized information that fosters customer loyalty. Similarly, retail locations can easily deploy TransPromo features to use the price tag of a certain product as a discount coupon for other products. In fact, in addition to the above three methods, TransPromo also offers countless other possibilities.
TransPromo advantages
TransPromo has become increasingly clear to file owners; it can strengthen corporate brands and support loyalty programs. Marketing professionals can now self-adjust by turning cost centers into profit centers. For example, you can add personalized marketing inserts in blank areas of transaction documents to save postage and paper costs. Even itself can be sold as a means of additional advertising revenue streams. Sustainability has become the focus of most companies, so TransPromo is at the right time. Since monthly transaction reports can also be used as marketing materials, marketers can now reduce waste by using additional promotional inserts. The flexible use of this strategy can even create extremely advantageous competitive advantages.
The trend in the Asian market is to use more attractive expressions and concepts to achieve personalized development. Print quality and the colors used in direct mail reflect this major change.
Research has shown that using the TransPromo application output solution can reduce paper consumption by 60%. At the same time, research by industry analysis agency InfoTrends also shows that TransPromo files can increase revenue by 23.4% and increase the response rate by 20.5%. Due to the rapid increase in return on investment (ROI), consumers are increasingly inclined to use the mail method rather than the previous phone or email communication. TransPromo provides an efficient channel to face consumers, helping you track results more effectively, attract customers, control marketing funds, and increase revenue significantly.
Smart strategy is never too late
If you are printing a transaction customer address book now, you can always enhance your brand, customer relationship and marketing activities. With the right solution, you can use an integrated approach that includes data integrity, regulatory compliance, print quality, operational visibility and control, and scalability to minimize costs and complexity.
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