At present, for most cabinet companies, e-commerce is only a new type of channel, a consumer trend, and the proportion of sales obtained through e-commerce can not be compared with traditional channels. The person in charge of the cabinet brand said that there is still a big gap between the online and offline resources and the sales ratio. Therefore, behind the e-commerce is a fog, there may be hidden opportunities in the fog, but it may also be hidden. But it is undeniable that e-commerce is indeed a tool for cabinet companies to open up markets, a channel.
The discussion and operation of the O2O model is the hottest topic in the e-commerce field. People in the industry think about O2O, have different opinions, collide each other, and are thought-provoking. There is a special respect for the O2O model, which is considered to be "the O2O is the best in the world"; there is also a special rational cold thinking O2O model, and the starting point of O2O is to satisfy more user experience and generate more purchases. Therefore, traditional companies do not need to specialize in the pursuit of O2O, especially not too much overdraft product prices.
But overall, the O2O model is a recognized trend, and cabinet companies need not worry about the impact it has on the line or offline. Regardless of whether it is online or offline, the distribution of benefits is the key. If you can balance the interests and make the online and offline opportunities for profit, no matter what mode is available. At the same time, regardless of changes in sales channels, products and services are the core of marketing for cabinet companies.
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