European and American furniture, listing and listing into the 2013 home annual hot words

In 2013, some words became high-frequency words, some caused disputes, some became sought after objects, some were collective action of the industry, and some even had some "unclear". These hot words, in some respects, are the portrayal of the 2013 home industry.

European and American furniture

In recent years, European and American furniture has gradually become the new favorite of the store, and in 2013, it has been upgraded to become the target of training and attraction in major stores. Since August, the Real Home has officially launched the “European and American Family Years” plan, and has formulated three major support policies to open European and American classical (classical decoration renderings) furniture in key areas of 27 gold stores nationwide, and the first in Europe and America. On the 9th of November, the Jia Nianhua project was officially unveiled at the Lizhuang Store. According to the plan, Beijing's second European and American family will be located in Shilihe store with a business area of ​​40,000 square meters. It is expected to open in 2014.

At the beginning of December, Chengwai Cheng announced that it has reached a strategic cooperative relationship with Huari Group, and will jointly build a European and American home furnishing house with an area of ​​50,000 square meters and a total investment of over 200 million yuan. It is hoped to include all the first-line European and American furniture brands. It is expected to open on May 1 next year.

Comments: European and American furniture can get the home of the real and the outside of the city so "seeing another eye", not accidental. In terms of demand, the domestic consumption level has been upgraded, and European and American furniture has become one of the main forces of high-end furniture consumption, which will inevitably promote the prosperity of European and American furniture and attract the attention of the store. As far as European and American furniture brands are concerned, exports are blocked, and there is also a demand for brand expansion in China. As far as the store is concerned, compared with the panel furniture, the profit margin of European and American furniture is relatively high, and the consumer groups are also relatively stable. It is a relatively large and stable household with strong strength. If this is the case, there will be a hit on both sides. However, if the European and American furniture that the agents are not good enough can continue to maintain the heat, it depends on whether the products and services can live up to the consumers.

Appearance patent

The event “Kicking the Pavilion” continued to be staged in 2013. On March 19th, the first day of the Shenzhen Furniture Fair, Rong Lin Shijia reported to the organizing committee of the exhibition that part of the furniture products of the “Great View” series of Bosen were suspected of infringing the design patent.

More companies have direct access to the law. In June, the double-leaf furniture sued the Lai's furniture appearance infringement case, and Lai's furniture was awarded 467,800 yuan. In November, the Beijing Higher People's Court made a final judgment, confirming that Lai's furniture infringed the patent right of Fuye Furniture, and Fuye Furniture sued the furniture in the court, and the claim amount of more than 54 million yuan was a new high in the venture. In the same month, the Beijing Home Furnishing Industry Association announced that it will cooperate with the Beijing Municipality for the Protection of Intellectual Property Rights Reporting and Complaint Service Center to build the Beijing Home Furnishing Industry Association 12330 workstation to carry out intellectual property protection work in the industry.

Jinghua Comments: All disputes are derived from the “appearance patent”. Plagiarism is a topic that the Chinese furniture industry has been unable to avoid since its development. Before that, it was “taken forever”. Everyone was just “big name copying abroad”, “small card copying big card” and “fifty steps to laugh”. In the past two years, such "intolerance" to plagiarism can be regarded as an improvement in the industry. At least it shows that there is a bottom line that products are designed by themselves. When plagiarism occurs between brands, economic interests and brand benefits are affected, more and more companies are beginning to resort to the law, which cannot be said to be a big step forward. The protection station established by the industry may be able to establish a self-discipline mechanism in the industry to better eliminate the appearance of patent disputes.

original design

This year, from September 11th to September 15th, Qumei, Ronglin, Nordic artist, Huari Home, Royal Modern (modern decoration renderings), Noah's home and other companies jointly created the DOD design exhibition. (DesignofDesigners China International Designers Exhibition Fair) The theme exhibition of “Shuxiang Beijing” in the Beijing exhibition area has made original design once again the focus of attention. The giants of the store, Red Star Macalline, and the House of Reality also set up a platform for designers, adopting financial support and sponsoring design competitions to promote Chinese original design.

Jinghua comment: After nearly 30 years of development from Chinese plagiarism and imitation, there are still people who bluntly say: "The industry is always original, but it is very shy." Fortunately, personalization in consumption Under the impetus of market competition and brand building, a number of enterprises have begun to pursue original design, but for the Chinese furniture industry, exploring the industrialization of original design is an obstacle that must be overcome in the future development. Fortunately, on this road, furniture companies are not alone. The intervention of the store is not only support, but also a bridge, which not only promotes the docking of design works and consumer demand, but also makes the design products more “grounded”, and also leads the production enterprises to introduce excellent designer resources. I hope that in the near future, I can see a rising "original China."

Get together

In March this year, the CSRC’s first publicly issued stock declaration enterprise documents included more than 10 well-known companies such as Red Star Macalline, Qumei, Dongyi Risheng and Hao Laike. The total number of home-based enterprises successfully listed on the A-share market is only 14 (excluding five home textile listed companies). This round of application for listing is called the collective “listing boom”. As of December 9, Dongpeng's price reduction of 30% was able to land in Hong Kong stocks, and it fell sharply on the first day, once again causing a discussion boom in home business listings.

Comments: In addition to the companies that have submitted applications, many home furnishing companies have a willingness to go public. In anticipation, listing will bring not only a more standardized management and financial system, but also capital and fame. However, although the listing is the inevitable result of branding and resource concentration in the home furnishing industry, it is already in the performance of the A-share listed home furnishing enterprises. The overall performance is average, and the scale of business after the listing is rapidly rising, and the enterprises themselves have The corresponding advantages, whether to ensure a stable and stable profit, whether the enterprise machine can adapt to the standards of listed companies, are factors that need to be carefully considered before making a decision. Listing is a boom, but you have to be able to sneak past.

In addition to "artifacts"

If you say that the most popular home products in 2013, non-air purifiers and masks are the ones, of course, this is also thanks to the continuous heavy haze. According to a home shopping data from Amazon, air purifiers and masks have become the hot selling small household products of the year. However, the results of the quality inspection indicated that most of the air purifiers except PM2.5 have limited purification effect, and some of the products that fail to meet the standard test items are well-known.

Comments: For consumers, the purchase of effective purifier products is a confusing thing, because manufacturers claim that the purification rate is as high as "99.9999%", but the quality inspection results tell people that this is not the case. To achieve such a high purification rate without causing secondary pollution, it is necessary not only for consumers to identify good products, but also for timely replacement of filter materials. For manufacturers, it is better to be concerned about products that are trusted by healthy people.

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