Importance of anti-counterfeiting packaging integration for liquor companies

Every year during the Chinese New Year is the busiest period of the year for wine companies, the most headache is to fight counterfeiters, counterfeiters also want to make a big profit in this peak season, crazy counterfeiting, countless fake wine market, wine companies Of counterfeiters are overwhelmed.

Today's counterfeiters are smarter than before, no longer need to produce their own packaging boxes, wine bottles and anti-counterfeiting labels, directly through the packaging and wine bottles to falsify, directly fill the real wine bottles with low-cost ditch red wine, not only consumers can not Identify the authenticity, and the professional liquor company anti-counterfeiting staff ca n’t tell the difference. It can only be distinguished by one method. That is, the scene is opened to drink, and the authenticity can only be known by drinking. There is a lot of passiveness on the anti-counterfeiting road.

Du Zhenlin, chairman of Huade Anti-counterfeiting Company, pointed out that the previous way of adding anti-counterfeiting labels to packaging boxes will become narrower and narrower in the future development path. Enterprises must dare to innovate. In the future, wine companies will be unified in choosing packaging boxes and anti-counterfeiting labels. Liquor companies no longer look for two or three different companies, and directly look for integrated anti-counterfeiting packaging companies. Such companies will solve the problems of design, anti-counterfeiting and packaging in one stop.

The integration of anti-counterfeiting packaging will be more and more accepted by wine companies and some other companies that need anti-counterfeiting. The emergence of anti-counterfeiting packaging integration will fundamentally prevent the occurrence of counterfeiting, and counterfeiters can no longer use packaging to recover counterfeiting , The package opened by consumers will be destroyed together with the anti-counterfeiting logo, and there is no other way for counterfeiters to open it without damaging the packaging box and the anti-counterfeiting logo. The wine companies will also go from passive anti-counterfeiting to active defense to prevent counterfeiting and maintain corporate brands. Image is no longer difficult.

Liquor companies should start from the following aspects when choosing anti-counterfeiting technology:

1. Anti-counterfeiting technology cannot be copied: anti-counterfeiting technology cannot be the technology that most anti-counterfeiting companies on the market can do. It is necessary to ensure the uniqueness and non-copyability of anti-counterfeiting technology. Only in this way can the entry of counterfeiters be blocked from the technical threshold.

2. Anti-counterfeiting technology is simple and fast: consumers should be convenient in identifying the authenticity of products, anti-counterfeiting technology should be popularized, consumers can know the authenticity through simple operations, such as nano-humidity anti-counterfeiting technology, consumers only need to apply water Or other liquids will quickly appear hidden full-color text or images on the logo. Consumers do not need professional identification equipment, which is convenient and convenient for consumers.

3. Material uniqueness and non-copyability: Some high-end anti-counterfeiting technologies, although technically non-copyable, counterfeiters can still copy exactly the same as the original label, a real label can be copied into thousands, and consumers still inquire The real code and the real system are still true when inquired through the anti-counterfeiting system. Only by achieving material anti-counterfeiting and the uniqueness of the material can the counterfeiters be prevented from starting.

As the year is approaching, wine companies will face more and more problems on the road of anti-counterfeiting. It is only a long time on the road of anti-counterfeiting that anti-counterfeiting packaging is integrated. No longer invest a lot of manpower, material resources, and financial resources on the road of anti-counterfeiting. The integration of anti-counterfeiting packaging will make the anti-counterfeiting road of wine companies easier and easier.

Homefelt Houseware co.,ltd , https://www.dghomefelt.com

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