A set of children's solid wood wardrobes, the domestic brand Songbao Kingdom's three-door products are priced at around 19,000 yuan, while the imported brand Fulaisha is about 10,000 yuan if the price is three. Although the design, crafts and other aspects are slightly different, but the two products with similar appearance and function, domestically produced goods are indeed more than 8,000 yuan more expensive than imported goods. Recently, Mr. Zhao told the story about the purchase of children's furniture during the May Day.
In this regard, in the home of the North Fourth Ring store in the actual comparison, the Songbao Kingdom and pine nuts and other domestic children's furniture part of the wardrobe and bed and bed solid wood products, the price is indeed more expensive than the imported children's furniture such as Fulaisha and Lifetime .
A few years ago, the high price of imported children's furniture was the main reason for the prohibition. Now, the price of domestic children's furniture has been catching up. The gradual disappearance of the price difference makes "price" no longer the best way to identify the identity and pros and cons of children's furniture.
Domestic children's furniture prices doubled in three years
For the above situation, seeking the explanation of the insiders, the answer is: not the price of imported children's furniture, but the price of domestic children's furniture.
Ms. Guo has 10 years of experience in interior design. For example, she said that the price of solid wood for importing children's furniture brands was about 10,000 yuan three or four years ago. This price scares away many parents, so the price is three or four thousand yuan. The domestic children's furniture brand has a market for getting on and off. Today, however, the imported solid wood bed for children's furniture is still more than 10,000 yuan, and some of the gradual reputation of the domestic children's furniture brand's solid wood bed has changed from three or four thousand yuan to seven thousand yuan, and some even more than 10,000. It can be seen that the price of domestic children's furniture has quietly doubled in more than three years.
In this regard, Qi Guoqing, general manager of the Beijing general agent A home furnishing department of the Songbao Kingdom, Happy Station, Xingsuo and Mudu Love, explained that the various costs of raw materials, labor and logistics are increasing year by year. The main reason for the soaring price of children's furniture. A few years ago, the additional cost was lower, and the pricing of the brand was relatively low. In recent years, the additional cost has been rising, and the pricing of the brand has also risen.
Imported children's furniture prices increase by about 3% per year
Initially, there was a new confusion in the mind of Mr. Zhao. The rising cost has led to the price increase of domestic children's furniture. Then why is the price of imported children's furniture still similar to that of a few years ago? Does the price determine the quality, is it domestically or imported children's furniture more reliable?
In this regard, Fu Dasha flexa, Laverta lifetime and manis-h Mannich and other domestic children's furniture brands, Zhou Dayong told reporters that the imported children's furniture pricing system has matured earlier, so now every year The increase is mostly maintained at around 3%. It is used to resist the rise of various additional costs, sometimes not even raising prices, and to reduce production costs by gradually mature production processes to share the increase in other costs.
Mr. Liu, who did not want to be named, has been engaged in design work for domestic children's furniture brands for many years. He bluntly said that the cost and profit margin of imported children's furniture is relatively stable, so the annual price increase will not be too large; and the price of some domestic children's furniture brands The increase in moisture is slightly larger, and high pricing sometimes prepares for the “crazy discount†to occupy the market.
[Discovery] High price, not necessarily good quality, children's furniture, no superstition, "price theory"
Price does not determine quality, and origin is not the only criterion for measuring the pros and cons of a product. In the interview, the reporter found that the price of children's furniture reflects not only the product quality, but also the market positioning and price strategy of a brand. Therefore, the price level and quality are not completely equal.
"Look at the price, choose the product. It is right to buy furniture for the child." For this "price theory", the reporter suggested that consumers do not superstitious, do not listen to the side of the shopping guide, collapsed to compare the standards of various brands of products The material, practicality and safety level are the key to buying reliable children's furniture.
"Pseudo-professional" children's furniture abounds
During the visit, the reporter also found that nowadays, it is not easy to buy "professional" children's furniture for the children in the market, and some "pseudo-professional" children's furniture that only makes a fuss about size and shape is not uncommon. In fact, the lack of professionalism is the biggest concern of the children's furniture industry. Tables and chairs, beds, mattresses, and even storage products, if you want children to develop good habits and healthy posture from childhood, tailor-made "professional" children's furniture is responsible. In fact, domestic children's furniture still stays on the road of homogenization competition and price competition. Regarding the problem that "children's furniture is not professional enough", A home furnishing general Qi Qiqing said that the lack of design talents and the control of production costs are two obstacles that hinder domestic children's furniture manufacturers from doing "professional". Zhang Ke, general manager of Huari Furniture Blue Tribe Children's Furniture, also bluntly said that domestic children's furniture manufacturers have to suffer many setbacks on how to meet the needs of children after 00 and post-80s parents, but they must upgrade themselves. Zhou Dayong, the general manager of Scania, who has been an agent for importing children's furniture for many years, believes that it is also a good way to “steal the teacher†from foreign products and then gradually move toward originality according to the needs of the Chinese. But it is not advisable to turn "stealing a teacher" into a habit and the future.
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