Cultural heritage and packaging design (below)

Moral culture has a vigilant role in packaging design. Moral culture is a kind of "adjustment culture" which regulates people's social behavior and relies on social consciousness and subjective self-consciousness to regulate social relations. It is one of the important contents of social culture. In ancient glorious cultures with long history, the traditional moral culture occupies an important position. China has always been known as the state of civilized etiquette. In the ancient literature of Hao Ruyuohai, many famous maxims about self-cultivation and moral cultivation were left behind. For example, "Germany is not repairing, learning does not speak, smell can not be resettled, poor can not be changed, is my worry too", "have succeeded, Ze Jia Yu people, not ambition, self-cultivation seen in the world. The poor is alone, Dadu is also good in the world "It is unfortunate to die while being rich and noble," and "it is unethical. Although it can be used as a scripture, it cannot be believed." "Efforts are made to respect the virtues and the beheadings will be given"; "Qi"; "For the sake of the country's life and death, it is because of the good fortune and prosperity." ... The ancient people have spared no effort to promote moral education and encourage moral cultivation. This has undoubtedly provided abundant ideological data for our modern moral construction today. Packaging design workers have a significant wake-up effect. Because the product package and the packaged product ontology is a form and content, between the table and the inside.
Whether or not the form and contents are consistent with each other in the table requires the moral self-discipline of the product packaging designer or the self-discipline of “moral psychology” and does not constitute a deceptive packaging of “deficiency”. In the article "On the Moral Basis of Commodity Packaging," I have used the three principles of "justice," "unity," "mutual benefit," and "honesty and trustworthiness" advocated in ancient Chinese moral culture as a socialist market economy. The moral basis of commodity packaging under the conditions, and made a more detailed description of these three moral principles. It is true that if the packaging design of goods can use ethical principles to wake up, restrain themselves, and not engage in the packaging of “seeing forgiveness”. Therefore, this will play a significant role in preventing the listing of counterfeit and inferior products, creating a favorable market environment, promoting the orderly operation of the socialist market economy, and promoting the prosperity and progress of social production.
Marketing culture guides packaging design. Marketing culture is market management or marketing culture. It is a culture that aims to face the ever-changing market environment, strengthen market research, and adopt effective marketing strategies to carry out marketing activities. Under the conditions of market economy, the content of social marketing culture has become increasingly rich. Its scope of research has been expanded until commodities are produced before they are finally sold and value is realized. It covers a very wide range of content. Including: Exploring prenatal market analysis and forecasting; Formulating post-production promotion tactics and achieving sales; Improving after-sales services and increasing duplication of purchase rates; bringing together consumers to use product ideas and value innovation strategies; exploring technological innovation and developing new products...modern The marketing culture has been closely integrated with many disciplines such as economics, management science, psychology, social consumerism, market forecasting, advertising, and econometrics, forming a comprehensive knowledge. Higher education institutions generally offer marketing programs. Today's social commodity packaging has been used as a promotion method in marketing, “a container with a psychological influence”, “a factor that influences sales in a considerable program,” and “a kind of product for consumers. The basis for psychological evaluation included in the benefits and utility included." Therefore, commodity packaging designers must have the cultural heritage of marketing. Without this cultural heritage, it is difficult to make scientific analysis of marketing environment and consumer psychology; it is difficult to determine the correct marketing strategy based on market segmentation, including product strategy, price strategy, channel strategy, promotion strategy, competition Strategies and diversified business strategies, etc.; it is even more difficult to subdivide the international market and adapt to the increasing trend of economic globalization, so that packaging design is conducive to opening up the international market......
In short, the future of commodity packaging design should give full play to the supporting role of modern science and technology, moral psychology, aesthetic awareness, marketing strategies and other cultural elements. Because of the modern market competition, it is not only limited to core products and product entities. In addition to brand and quality, the competitive advantage emphasizes the packaging of high value-added products. Only commodity packaging design workers have a high level of technology, moral quality, keen market insight, rich imagination, smart thinking and bold innovation in order to make the future of the packaging industry in China to make a worthwhile era. contribution.
Commodity packaging design should be based on profound cultural heritage. This is the call and demand for commodity packaging design workers in the modern era. (Finish)