The digital printing revolution, along with the rise of e-commerce and mobile devices, has dramatically reshaped the modern printing industry. One of the most significant trends is network printing, which has captured a substantial portion of the fast graphic printing market. As a result, many traditional graphic printing companies are now actively seeking network-based printing solutions to adapt and evolve in this rapidly changing landscape.
In the early 1980s, I started my career as an engineer at the United Daily News in Taiwan, working on a computerized typesetting system for newspapers. At that time, the newspaper was just beginning its automation journey. The computers were massive—larger than today’s household refrigerators—and lacked even basic features like Chinese fonts or graphical capabilities. Their processing speed was nowhere near that of a modern smartphone.
Computer typesetting had already been in use in Europe and the United States for some time. Early computer fonts were developed by manufacturers of typesetting machines, such as Monotype in the UK. These fonts were designed not only for readability but also for aesthetic appeal in printed materials. The glyphs used in design or management processes were entirely different from those used in typesetting.
For Chinese typography, the United Daily News faced unique challenges. They printed Chinese characters on paper, enlarged them through photography, scanned them into image data, and then applied mathematical algorithms to define their shapes. Each character was coded for input and output, eventually forming what became known as Chinese font files. Not only did they create fonts for various newspapers, but they also brought in a Ph.D. specializing in Chinese characters to ensure proper stroke order based on traditional methods.
This effort laid the foundation for computer typesetting technology. A few years later, several Chinese typesetting companies emerged in Taiwan, with many of their founders having previously worked at the United Daily News. These companies invested heavily in font development, believing that fonts were essential for computer typesetting. However, most engineers lacked business acumen and didn’t consider the broader applications of fonts beyond typesetting software.
By the mid-1990s, the advent of desktop publishing tools like PageMaker, QuarkXPress, and Microsoft Word changed the game. These programs shifted the workflow from typesetting to printing, leading many typesetting software companies to either shut down or pivot their business models. Meanwhile, the font industry remained strong, continuing to thrive well into 2013 as a high-value sector.
As technology evolved, every computer came equipped with built-in fonts. In the printing industry, the font business gradually faded. However, with the proliferation of mobile devices, smart TVs, wearables, and even smart home appliances, the demand for fonts has expanded significantly. Companies like Huakang, Monotype, and Wending continue to generate substantial revenue through their Chinese font licensing businesses.
In the publishing and printing industry, technical suppliers often offer both fonts and typesetting software. However, the success of these companies depends on how well they understand and meet market needs. While "every computer needs a Chinese font" represents a broad and stable market, "every publishing house needs typesetting software" is a much narrower niche. Compared to the vast "every computer" market, the "every publishing house" segment is far more limited in scale.
The digitalization of the printing industry has been ongoing for decades, and the adoption of digital printing machines has become widespread. Online printing portals are no longer a novelty. So, how will the traditional concept of "printing"—with its long history—evolve in the face of new technologies? This question is crucial for emerging network printing companies to address.
Beyond traditional print shops exploring new service models, such as online ordering and e-book production, there are numerous innovative printing services emerging. Websites dedicated to printing quotes, business card printing platforms, personal publishing services, and even sites that handle foreign print orders are all part of this evolving landscape. These new business models could become the classics of the future or serve as cautionary tales of "risky entry," depending on whether operators have a clear vision and realistic understanding of future printing needs.
Is it a matter of "vision" waiting for time to prove itself, or a logical question of "reasonableness"? If today's emerging printing services are still being served by hundreds of existing printing plants in Taiwan, then they aren't truly "emerging." If they aren't new demands, they would face intense competition—millions of players, billions of dollars in capital, and large printing groups handling thousands of orders daily. How can small-scale, emerging printing services find profitability in such a saturated market?
Many professional printing factories in Taiwan have spent years searching for a direction, but so far, none have found a clear path forward.
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