1. The situation of the world ink market
At present, the global ink industry continues to grow. International companies have used various methods such as joint ventures, cooperation, and acquisitions to expand internationally. Many international companies have declined in the domestic market, but have developed in China and the Asia-Pacific. In 2003, companies with annual sales of over US $ 1 billion in global inks included: Dainippon Ink / Sun Chemical US $ 4.4 billion, Japanese Flint Ink US $ 1.4 billion, and Toyo Ink US $ 1 billion; those with annual sales in excess of US $ 300 million : US $ 762 million from BASF in Germany, US $ 742 million from SakataInx in Japan, US $ 725 million from Sikhba in Switzerland, US $ 454 million in printing ink in Tokyo, US $ 380 million in HuberGroup in Germany, US $ 380 million in Silkwell in Japan, and IncincInc3.6 in Japan Billions of dollars, etc.
In order to occupy a larger market share, the major international ink companies have developed many new ink varieties in recent years: such as sheet-fed inks, thermoset web offset inks, industrial inkjet products (continuous inkjet CIJ, drop-on-demand) DOD), conductive ink (there is a factory in Beijing), flexo ink for paper towels, newspaper flexo ink (photosensitive resin plate), alcohol-soluble gravure printing ink, anhydrous soybean oil offset printing (environmental protection) ink and other new inks . The development of ink has the following driving forces:
1. Technological progress, the production of new materials and new processes promote the development of inks, such as jet inks that have developed rapidly in recent years;
2. The promotion of the market, people's new demand, or fierce market competition promotes the progress of inks, and more domestic shows that the price competition of the same type and the same grade products;
3. To promote environmental protection regulations, there is no perfect domestic regulations on inks, but there are other regulations in food packaging and other related areas such as heavy metal content, residual solvent content of packaging materials and other VOC limit standards. It can be foreseen that their corresponding regulations will also Quickly formulated and introduced.
Second, the domestic ink production and market situation
China's total ink production accounts for 5 to 6% of the world's ink, ranking fourth, after the United States, Japan, Germany, and increasing at an annual rate of more than 10%. According to statistics, China's printing ink consumption was 220,000 tons in 2001, 241,200 tons in 2002, and 274,600 tons in 2003: output was 205,000 tons in 2001, 202,000 tons in 2002, and 244,600 tons in 2003 .In China, offset ink has the largest share, accounting for 40-45% of the market, with an annual growth rate of nearly 6%, and flexographic ink increases at a rate of 5% per year. Gravure ink maintains a steady growth, and screen printing ink has a growing trend. , The demand for alcohol-soluble inks and water-based inks will grow rapidly.
The distribution of China's printing industry and ink production enterprises presents an interesting feature, that is, all manufacturers consciously and unconsciously take the road of specialization. The top 10 ink manufacturers are basically offset ink production plants, or gravure ink manufacturing. In addition, the amount of individual inks is the main product. The ink factories developed in recent years have become more prominent, such as Zhongshan Yeshi Ink Co., Ltd. (gravure ink), Zhejiang Yongzai Chemical Co., Ltd. (gravure ink), etc. , Basically take the road of specialization, take the road of market promotion. In recent years, domestic packaging and printing bases have also developed rapidly in various places, including the Jiangsu and Zhejiang regions, the Pearl River Delta and Chaoshan regions in Guangdong. In the past few years, the printing ink industry has developed rapidly under the leadership of the packaging and printing industry, and has a more obvious feature is the introduction of complete sets of printing equipment and ink, followed by the localization of ink, followed by the localization of printing equipment. Ink companies in Guangdong have also developed at a high speed in recent years, and there are manufacturers with larger output. Guangdong Zhaoqing Tianlong Ink Chemical Co., Ltd., Shenzhen Shenri Ink Co., Ltd., Guangdong Meining Ink Group Co., Ltd., Zhongshan Yoshi Ink Co., Ltd., Shantou Wuxing Ink Factory, Jiangmen Toyo Ink Co., Ltd., Zhuhai Letong Ink Coating Co., Ltd., etc., In particular, there are dozens of ink manufacturers that developed in the Chaoshan area in the late 1990s, and there are several companies whose output exceeds 2000t. Characteristics of domestic ink companies: [next]
1. Multinational companies and their joint ventures (about 10 or less) occupy the domestic high-end market, such as Toyo, Kanghua, DIC, Gaoshi, etc. The main products are offset ink-plastic composite ink, printing ink, etc .; their products Good quality, high printing speed, suitable for packaging and printed matter printed by high-end printing machines.
And high-speed printing of newspapers. Its annual total ink output is approximately 10-12 thousand tons.
2. A large number of private enterprises (more than about 1,000) occupy the low-end market, the main products are carton ink (mainly low-grade water-based), gravure plastic ink, screen printing ink and so on. The quality of its products is guaranteed, and it is mostly used in the packaging and printing of domestic low-end printing presses for printing items that are needed by the general public. Such as used in cartons, food bags, shopping bags, etc. Its annual total ink output is difficult to count, and it is estimated that there are 80,000-100,000 t. Private ink companies that have done well, do not seek for completeness, and come up with their own characteristics.
3. State-owned enterprises can produce various types of inks, mainly based on traditional products, and have certain competitiveness in mid-range products. At present, with the restructuring of the enterprise, it has become the above two types of enterprises, leaving more and more downhill. The total annual output is about 40,000 to 50,000 tons.
3. The development trend of domestic ink
In recent years, with the popularization of technology and market competition, many domestic traditional state-owned enterprises; the leading edge of ink technology has gradually lost, the cost advantages of other private enterprise products have also been revealed, and continue to expand its market share. However, some old state-owned enterprises have failed to keep up with the technological transformation of the industry and the technology has failed to keep up with the changes in the market, so the situation has also changed, that is, from the original others to follow us, to us to follow others. Moreover, due to the popularization of product technology and homogenization of product quality, the competition of products has gradually become the competition of product prices and service quality. The success of private enterprises is to take the road driven by the market, the development ideas of ink are:
1. Develop ink products suitable for the market, especially the introduction of competitive and cheap products, occupying the low-end market, such as paper offset printing inks, plastic surface printing inks and inside printing inks.
2Develop environmentally friendly inks. New types of inks such as alcohol-soluble gravure printing ink, anhydrous soybean oil offset printing (environmental protection) ink, water-based ink (where water-based plastic ink is an environmentally friendly product supported by Guangdong Province), and UV / EB flexo ink:
3. Develop high value-added ink products, such as industrial inkjet products (continuous inkjet cIJ, drop-on-demand DOD), conductive inks, anti-counterfeiting security inks, etc.
There are many types of inks and different uses, and printing with inks is also a technology, so the technical services of inks are also particularly important. Not only do service providers need to be familiar with inks, but they must also master printing techniques. For example, what are the advantages of an ink, where is it used, where is the customer, how can it be used to reflect the advantages of the product, etc.
We should find out how satisfied our customers (including distributors, manufacturers, individual consumers, etc.) are with our product quality and services, and understand what our customers say about our products:
Whether customer service (such as supply channels, delivery, product usage guidance, similar product introduction, etc.) is satisfactory;
Can we provide new products suitable for customers' requirements;
Product quality (such as product quality indicators, advanced level, stability, and deficiencies, etc.):
Whether the speed of response to the information reflected by the customer is satisfactory, whether the after-sales service is satisfactory, etc .;
Whether the process equipment of the customer's application product is reasonable, and whether there is any reference or improvement, etc.
Gradually form a market (customer) as the center, and provide appropriate ink products according to customer needs, so as to improve customer satisfaction with ink products and services, thereby expanding the market share of ink.
4. Conclusion
In the past ten years, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country, and the per capita consumption of printed matter is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5 to 10 years, China's national economy will maintain rapid development, and the great development of ink is also obvious.
In the next few years, the development of China's ink industry, in addition to adding products, should pay more attention to adjusting the product structure, improving production concentration, increasing research and development efforts, improving scientific and technological content, improving quality, and improving product stability to adapt it. For today's multi-color, high-speed, quick-drying, pollution-free and low-consumption modern printing needs.
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