How does a newspaper printing company face the market economy?

Reform and opening up have brought new opportunities and challenges to the development of culture and journalism. From major central newspapers to provincial and municipal party newspapers, all have been reorganized and entered the era of color printing, and they have continuously introduced rich content according to the needs of the market. Newspapers, newspapers, morning papers, afternoon papers, city newspapers and other popular cultural and entertainment newspapers, the national newspaper industry is full of vitality. The rapid increase in the number of newspapers across the country has led to the expansion of the print production scale of the newspapers and the structural adjustment. However, under the influence of the market economy, newspapers are all considering how to use the lowest investment to win the market and obtain the greatest economic benefit with the minimum cost. In order to reduce costs, they have done everything possible to choose low-cost, good-service, high-quality newspaper printing houses and social printing plants to undertake their own newspaper printing business. Since then, it has broken the relatively living space and operation pattern of newspaper printing, a professional household newspaper newspaper printing factory with relatively closed and monopolized business. The production business of a newspaper printing factory is no longer a planned apportionment, assigned to a printing factory, and the price standard is no longer a monolithic one. In the face of this change, how should newspapers and printing companies adjust their operations and management? The author wants to talk about some superficial views here.
First, in the face of newspaper competition, newspaper printing houses should consciously enter the market economy system newspaper as a special industry. Its contact with the market has developed along with the continuous deepening of reform and opening up. Before the 1980s, the publication of newspapers was not without economic relations with the society. Only when the number of newspapers and newspapers was still relatively small, and the planned economy system obscured the inherent attributes of the newspapers, they were not formed. Competitive market. The existence and development of the newspapers are all run according to the laws of planned economy, and the newspaper itself is not able to talk about any business activities. The newspapers, which are the propaganda tools of the party and the government, especially the party newspapers, have only been calculating for a long time. They have not even asked for profit or loss, or even lost money, but have also offered the country a hand to subsidize it. Although this is allowed under special circumstances, it does not meet the requirements of the economic laws of the primary stage of socialism. Under the conditions of the commodity economy, especially after the government implemented “weaning” on newspapers and pushed the party newspaper to the market and proposed reform ideas of self-reliance, self-financing, and self-development, a long-term loss will be printed by newspapers and newspapers that “subsidize” themselves. The factory cannot survive. This is a great test for newspapers and printing houses.
Prior to the reform and opening up, newspaper printing houses had a prominent monopoly position in the newspaper printing industry, and social printers rarely ran into the newspaper printing business. After the reform and opening up, the situation was completely different. The printing of newspapers was no longer the patent of the newspaper printing house. On the one hand, the government actually supported the expansion of the scope of this field from the policy. On the other hand, due to the role of the law of value, the social printing factory Most of the equipment for printing newspapers was also added, and newspaper printing companies actively competed for the newspaper printing business. According to statistics from the national newspaper industry, after the reform and opening up, the types and total amount of newspapers have grown more than three times before the reform and opening up. They have brought people a wealth of cultural needs, but also exacerbated the competition between the newspaper industry, aggravated the competition between newspaper printing companies, and aggravated the competition between newspaper printing houses and social printing factories. Under such circumstances, the newspaper printing factory has no choice but to reform and innovate, self-reliance to speed up development, strengthen its own economic strength, consciously invest in the tide of the market economy, give full play to its own advantages, bravely face the market, and actively participate in market competition. Expand its market share and strive for survival in the competition.
2. Correctly recognizing the characteristics of the operation and management of the printing presses of newspapers, and pursuing the initiative as the printing press of the party newspaper in the competition has its own particularities. This particularity is determined by the nature of the party newspaper. Because the party newspaper is the socialist paradox led by the party, Chen Di, and the party newspaper's printing factory has its own particularity. This particularity is determined by the nature of the party newspaper. Because the party newspaper is the socialist public opinion position led by the party and is the mouthpiece of the party and the government. It serves the socialism and serves the people. The party newspaper must keep up with the party central committee. This is the highest embodiment of the party newspaper's principle of party spirit and cannot be violated. of. Even under the conditions of a market economy, the newspapers should put social benefits first and put the party’s propaganda tasks first. Therefore, as a newspaper printing company that prints the party newspaper, the printing company is not the first to consider "profit" as the general enterprise does. Instead, it first considers the main "products" of the newspapers - the social benefits of the newspapers and ensures the social benefits of the newspapers. Under the premise of the effort to strive for the best economic benefits. This is a place where a newspaper printing factory is different from a general social printing factory. This is also an outstanding management feature of the printing company in China. This feature has determined that the management of blindly-innocent printing plants is first subject to political needs, and the production structure, organizational structure, production efficiency, and cost calculations are subject to the characteristics of political needs.
It is precisely because of this feature that it is even more necessary for us to gain strengths and avoid weaknesses after entering the market. We must give full play to favorable conditions so that we can gain a firm foothold in market competition. Specifically, in order to meet political needs, the newspapers will first spend large sums of money on the investment in equipment to purchase advanced equipment; in order to ensure the timeliness of the newspapers, the strength of the joint newspaper group will not be small; in order to ensure journalism With international standards, all kinds of advanced equipment and technical means and the printing technology backbone are equipped with much more than social printing plants. Therefore, in the guarantee of funds, the newspaper printing factory has a strong backing, and the large signboard of the intangible assets reported to the company in credibility also plays an inexhaustible role in opening up the market. As long as the newspaper printing company's operators pay attention to exerting and exerting their own advantages, following the market's value laws and economic laws, and understanding the pulse of the market, it will surely gain the initiative in the market economy operation, in the market competition. Take the initiative.
Third, the newspapers should give the printing factory to create the objective conditions to adapt to the market In order to adapt the printing plant's operation and management to the needs of the market economy, the printing plant must be included in the enterprise management track, so that the printing plant's production and business activities are in line with the laws of economic development and its own Operating rules. Therefore, the management of the printing house by the newspaper can no longer follow the management model under the planning system, and can not print the work circle of the printing factory to print only on its own newspaper. It cannot cause the functional management department not to have the right to manage and the newspaper office to take charge of the leadership and not to work part-time. To manage the disconnection of management, but should consider more of the printing industry's own development rules. To change this situation, we must first change the existing leadership system. The current leadership management system is formed under the conditions of the planned economy, which is not conducive to the editorial board's efforts to concentrate on running newspapers and is not conducive to the development of the newspaper industry economy. It is necessary to change the responsibility system of the party committee under the leadership of presidents and editors of the past and be responsible for the chief editors and general managers under the leadership of the society. The editor-in-chief leads the editorial board and the general manager leads the management committee, which is responsible for the management and management of the business. It forms its own responsibility and two-wheel drive dual-income effect. The reporters all know that because of the special nature of the vertical leadership system of newspapers, only the competent leadership department (propaganda department) of the news department does not have superior supervisory departments in operation and management, and there is no comparable brother unit in the area. In such a special environment, the leaders of the newspapers in charge of business management work understand that they do not understand the business, and there is no point in focusing on management and management. The practice since the reform and opening up has proved that during the initial period of reform and opening up, various newspapers across the country stood on a starting line and entered the avenue of market economy at the same time. However, after three or five years, people found that all newspapers with thorough system reforms seized market opportunities to make the newspapers have developed greatly, and the printing plants have also received unprecedented qualitative changes. Some newspaper printing houses have more than one billion yuan in fixed assets, far exceeding the scale of the development of a medium-sized enterprise; while some newspapers have not been fully reformed or have not been changed at all, the result has given a great opportunity for major development. Like the old cow pulling a broken car, it is difficult to follow behind.
Since the newspaper printing factory entered the market economy, the relationship with the newspapers is no longer the relationship between the subordinates and the subordinates in the original sense, but has become the relationship between subordination and the economy. The printing business for the newspaper printing house is settled or accounted for at the market price. The printing factory apportions all the newspapers' management expenses and production costs shared by the printing company. The newspaper printing factory has become a veritable economic entity and has become a newspaper's new economic growth point. From this point of view, it is necessary for the newspaper company to build a printing factory according to the requirements of modern enterprises: In the economic system, according to the requirements of the modern enterprise system, the separation of government and enterprises, the clear property rights, allowing enterprises to have the space for self-development; implementation of all personnel in the employment system Appointment system, lightly mounted; in the newspaper's internal management system, it is necessary to strengthen and expand the printing factory's functions, power range, so that the printing factory really do a combination of responsibilities, rights, and benefits, change many of the past restricting the printing plant economic development personnel, Wages, distribution system. At present, the employment of the newspaper business management department is uniformly allocated by the personnel department. The operation and management department can only be responsible for the operation and management, and there is no business decision-making power and personnel employment rights. Many of the production and management problems are not explained. It is extremely unfavorable for the development of the economy. The distribution of wages in newspapers is basically an egalitarian pot, which is not conducive to mobilizing enthusiasm. The establishment of these objective conditions and the reform and innovation will play a decisive role in the development of the printing factory in the market economy. The newspaper company must quickly mention the agenda.
Fourth, the newspaper printing plant should actively take the initiative to meet the challenge of the market, change the concept, enhance market awareness and meet the needs of market development.
It is necessary to change the planning economic operation style of the printing press of a newspaper company to “sit, rely on, and wait” and establish the idea that the market decides everything. The newspaper printing factory's production structure and management model based on the market economy, the product structure, market share, the social average rate of production costs, the market competitiveness of personnel technology level, the modernization of management methods, the timeliness of information feedback And so on, are seen as an important factor in determining the development of the printing plant. By building a decision-making, management, and incentive mechanism that is compatible with the market economy and actively exploring and establishing a modern enterprise system, we can establish our own advantages, consolidate our market position, and seize the opportunity to develop our own business.
2. The printing plant operators should use the pioneering spirit to shorten the gap between the enterprise and the market.
After the newspaper printing factory entered the market mechanism, the pioneering spirit of the operators became more and more prominent in the management of the printing factory. The pioneering spirit of the decision makers determined the living space of the printing factory. Because the competition rules of the market economy only have the responsibility of protecting the interests of the pioneers, they have no obligation to protect the interests of the conservatives. With a pioneering spirit, policy makers can seize market opportunities and enable companies to grow from scratch, from small to large, from weak to strong. Without a pioneering spirit, they can lose their advantages and lose competitiveness. It can enable companies to surpass current developments and requirements, seize the pulse of the market, organize their own products and marketing, make products with market share, have room for development, and have unlimited vitality. Only in this way can we take advantage of our strengths, control our own destiny, and remain invincible in the fierce market competition.
3, to cultivate a business team that understands the pulse of the market.
The operating team is the frontline sentinel of the printing factory. Without them, the printing factory does not know what the market needs; it does not know the status of its products in the market; it does not know the direction of investment and what should be produced. However, at present, many newspaper companies do not have enough knowledge of the importance of the business team. Under the conditions of market economy, printing companies only understand the needs of the market, grasp the development trends of the industry's market and changes in product structure, and analyze these specific information, and combine their own favorable conditions to determine their own production structure and products. In order to adapt to the needs of the market, the structure can play a decisive role in winning the market competition.
4. Give full play to the advantages of advanced equipment and emphasize efficiency.
We can no longer use traditional concepts to view the requirements of production management today. If it is still a low starting point, low standards, it is a waste. The investment of a newspaper printing factory is huge, ranging from a few tens of millions to a few hundred million and a dozen billion. If we do not pay attention to the benefits, it will make our investment in large amounts of money a simple repetition of the original equipment. The printing press of the newspaper office is equipped with advanced equipment. Our labor production organization must also adapt to the advanced nature of advanced equipment, combine labor efficiency and advanced equipment, so that the production relationship is more suitable for the needs of productivity.
In short, in