The printing industry was once unchanged for five hundred years. But now everything is changing rapidly. These changes are particularly noticeable in the packaging and printing industry, and the industry's new technologies, new markets and new competitors make people wonder: who will be printing packaging products in the future, and what will they print?
Packaging has huge business opportunities in the printing market, and compared with most commercial printing fields, packaging printing has been growing steadily at a rate of about 5% every year. It is no wonder that packaging and printing will be regarded as the savior of many commercial printers who have defeated in fierce competition, and also regarded as a safe bet to further develop the established packaging manufacturing industry.
But for commercial printers who urgently need more work and more pay, is packaging really a simple solution?
Of course, he is indeed a huge business opportunity. Obviously, because of this huge size, it is difficult for global research organizations, private companies, and governments to agree on the size of the global packaging market. The estimated quantity gap can be up to 50%. The reason for the gap is often due to the fact that the methods used to define what is a real packaged product are very different from each other.
But according to Pira International Ltd, a company that has just published one of the most comprehensive packaging and printing research since its inception, its survey pointed out that the market value of the global packaging market (excluding labels) was as high as $ 477 billion in 2005. (The global label market is also difficult to predict, because the label industry tends to calculate its market share in terms of square meters converted, rather than in terms of amounts. However, based on average estimates, the total label market value is about $ 70 billion .) At the same time, packaging is indeed growing, this is undoubtedly true. Since 2004, the annual growth rate of the global market has reached 4.3%. By 2011, the average growth rate can even be expected to increase to about 5%, but these are only average figures, and the growth rate in some regions (such as China, India, and some Eastern European countries) is expected to exceed 100%.
This is undoubtedly good news for printers who are eager to expand, because the packaging industry is primarily a printing-related industry. Packaging consumption is growing rapidly and will continue to grow, as will the demand for printing services.
[next]$ 15 billion annual increase
A survey of the global packaging and printing market confirmed this data. In 2005, the global output value of packaging and printing reached 216 billion US dollars. Such a healthy market is expected to reach US $ 291 billion in 2011, with an annual growth rate of more than 5%. The above amount still does not include the label. If the label printing market is taken into account, the value of the global packaging and printing industry may be around US $ 300 billion this year, and will increase by US $ 15 billion next year.
This is good news
The good news is that these hundreds of billions of dollars are not easily accessible by anyone! So far, packaging printing is the most competitive printing industry you want to enter.
First, these seemingly dazzling growth figures are unlikely to appear in Europe or the United States. The European market is certainly huge, but actual surveys show that this is also the world's slowest packaging market in the next few decades. The European printing industry will also try to maintain their market share in the fierce competition environment.
Therefore, actual growth opportunities will appear in other regions. It is mainly those regions with the fastest growth in gross domestic product (GDP). In order to quickly grasp the huge business opportunities, you may have to go to the local area in person. But if you want to gain new and interesting opportunities and have the potential for substantial growth, you may be more promising in mature markets, such as Europe or the United States.
The consumption of packaging is directly related to GDP per capita, and the role of emerging markets in the global economy continues to change at an alarming rate. According to a report in The Economist magazine, the combined production of emerging economies now accounts for more than half of global GDP. At the same time, according to the World Bank (The World Bank), China ’s per capita GDP has nearly tripled in the past decade. A lot of information also predicts that in the next 10-15 years, the GDP of some parts of India will have an amazing performance.
It takes a lot of courage, foresight, knowledge and capital to enter a market and continue the battle for market share defense, but it is not an impossible task. If you can start from scratch, the chance of success is greater, because you will not be constrained by some inappropriate and unchangeable (not yet paid) production technology, which is of course the advantage of the packaging industry where technology changes rapidly.
Psychologically, you should of course start from scratch or restart your packaging and printing, because the present and the past are no longer the same. And this is what you need to get used to and let yourself adapt.
In the race to pursue major global packaging buyers, the heavy burden of investment costs will create demand among manufacturers / printers. Please keep in mind that investment in printing / packaging technology often causes a financial chain reaction, because whether it is pre-press or post-press production, large format printing requires a large format equipment is the same trend. Wide format printing machines are often useless if they are not equipped with a wide die cutting machine.
We expect new competitors to emerge, as well as a group of new and unexpected practitioners among global suppliers. The reason they will appear is because they can attract the investment power they need, and because they often need to bring raw material production to the market and combine it with safe and long-term growth expectations. But the main reason for their entry into the global packaging competition market is that they have a vision and have adopted new manufacturing technologies with great potential in advance.
The purchasing rights of the owners of all powerful international brands at the top will have a more or less impact on the printing industry's every move. This means that the printing industry's existing packaging equipment and even process knowledge may be eliminated overnight.
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Respond quickly to customers
If you want to succeed in the packaging and printing industry, your pace must be as fast as your customers, and you have reason to believe that the progress of customers is as fast as lightning. You have to take corresponding measures in terms of technology and region.
It is not enough for your packaging and printing enterprise to have first-class production equipment. As a successful packaging and printing industry, it should be closely connected with the owner of the packaging purchase brand through an online partner. You should be a flexible and timely logistics service manager to maintain the competitiveness of brand owners. Major brand owners want their suppliers to provide solutions instead of seeking more job opportunities. This will fundamentally change the way print owners view production and what kind of employees they hire. Excellent printing skills may not be as important as having good business acumen.
Of course, you will continue to work in printing, but the actual printing will gradually decrease in your turnover. Your production line will gradually develop into a mature packaging unit, perhaps operating independently, obtaining orders from customers in a timely manner, and adjusting the production plan on its own in order to strive for the largest invoice per time unit. But you must prove that you are better than your competitors in innovation, reliability, quality, and cost-effectiveness before this can happen. At the same time there will be very mature tools to measure your overall competitiveness day by day. You must win the opportunity to appear in the supplier's green list.
drupa answers or ask questions
In the upcoming drupa2008, you have the opportunity to research many solutions and benefit from them. drupa2008 is the world's largest exhibition of the printing art industry. Compared with its large sister exhibition, Interpack, many people actually think that the former is better than the latter in showing new packaging and printing technologies.
Visit drupa and look for any opportunities that can help you greatly improve your production capacity, so you must study in-depth what the leading manufacturers of sheet-fed offset presses in the market have. The printing format has increased significantly and the paper size can reach about three square meters, which will bring more production vitality to your packaging and printing factory. With the addition of a fully automated plate processing system and the ability to control various spot colors, you will have a greater interest in packaging industry solutions. The use of standardized printing in different forms is a necessary condition for the packaging and printing industry that needs to ensure overall color consistency. Color is the brand of packaging.
Learn how digital printing technology can greatly enhance capabilities and print quality, but do n’t forget to deeply understand the recent achievements of offset and flexo printer manufacturers-providing economical short-run printing, you will be pleasantly surprised.
A smarter data exchange system not only allows for compatibility with JDF, but connecting the printing plant to the world means further to the goal of the ultimate situation, that is, your printing press can eventually become the printing press needed in the global printing market network And regardless of day and night, they decide to accept or reject orders from the global market. Find out which tools can make you more convenient to use, and calculate work quickly and reliably, which instruments will tell you what work will make you money, and what work will cause you losses!
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A simple money-saving tool for reducing waste materials?
Reducing costs may be an important issue in drupa2008, because several recent studies have pointed out that many printers simply throw money away! The total waste of many offset printing equipment is almost 5% to 7%. For most printers, this represents the difference in whether they can make a profit. This waste is actually totally unacceptable in any other industry.
We have every reason to seriously research and develop technologies that can significantly reduce waste. When the production cycle is shortened and the operations that need to be prepared are becoming more and more frequent, disasters may quietly fall on the printers, and they cannot take the right action immediately! The profit of packaging and printing does not allow any waste of more than a few seconds after production starts.
HYBRID printing technology may be the most promising way to improve the production capacity of printing plants, because this technology allows multiple complex (and more profitable) jobs to be performed in one operation. Today's HYBRID printers can combine two printing methods, and we will soon see HYBRID equipment in more various printing stations. They can combine the advantages of, for example, flexographic printing, offset printing, screen printing, gravure printing, and different digital printing technologies (high-output inkjet printing). They will undoubtedly promote newer and more effective drying technology than today's printing presses.
But this may just be the beginning of HYBRID technology. The packaging printing machines of the future, or let us more accurately call them inline packaging processing equipment, can combine different substrates according to their needs. They can print on anything, from planks to ultra-fine plastic films or metal foils, they can be covered with film, glazing, hot and cold foil hot stamping, embossing, integrating individual manufactured devices, such as switching devices; they can Die-cutting (even digital printing with variable format, through laser die-cutting); they are capable of creasing, folding, gluing and assembling packaging. They even ship and package them and send detailed invoices when the work is complete. Some analysts even suggested that they should fill and seal certain non-food products.
The advantage of HYBRID technology is that it can have maximum production capacity and flexibility. Modern direct servo drive technology and ultra-high-efficiency automatic on-line quality control methods allow different processes to work in sequence with each other, while in fact there is no so-called downtime. The embarrassing fact is that even printers who currently have good equipment are only pursuing customers' requests for on-time delivery, and they often have to face downtime of printing presses exceeding their total production time.
Another embarrassing fact is that most printing presses are also resting at night, just like the owner of the machine. Huge capital investments are often exchanged for half the machine's productivity. These conditions also increase the time that can be reduced, slow down the equipment update plan, and maintain the printer's technology at a low level that is sometimes dangerous. For many packaging and printing companies, increasing machine uptime is the first step to making more profits.
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Be the first innovator to be different
But if you want to achieve real success in the packaging and printing industry, you should continue to find the latest methods and become the first attempter, or at least understand and evaluate the groundbreaking and breakthrough technologies. The rapid development of technology in the packaging industry has become a craving for innovative solutions. Printing methods can be used to consider manufacturing techniques.
First and foremost, you should use current existing equipment to increase the value of packaging technology. Although you are a regular bar code printer, why do n’t you learn to print other types of bar codes, such as hidden security codes, two-dimensional codes or other two-dimensional printed data carriers, which can increase the value of your products, but in fact will not Increase investment costs.
Study how holographic foils are combined with printed images, explore the use of the latest optical and hidden anti-counterfeiting marks, this technology can be added to printing inks to achieve anti-counterfeiting effects. Try to understand the secrets of special inks containing microcapsule perfume, which will produce color changes with temperature changes. Also learn how to print on different plastic surfaces. About 40% of all packaging materials are based on plastic, and plastic materials are growing faster than any other packaging materials.
Printed electronics will change everything
The next step will be to print electronic equipment. The packaging industry will soon enter a new era, the era of using RFID. According to the IDTechEx survey, there will be more than 400 billion RFID tags used in consumer goods by 2015, bringing the global RFID market output value to 25 billion US dollars. Eventually, RFID tags will be seen on almost all supermarket goods. They will reduce the cost of brand owners and retailers, and improve service to consumers by increasing product availability and faster checkout time.
Trillions of tags will be used every year, because each retail package will have a separate RFID device (with an antenna), a film layer produced on the package by a printing machine, or printed on the package using conductive ink. The soon-to-be-printed electronic chip is equipped with an RFID circuit, and the mature digital micro inkjet or the latest flexographic printing device is used in HYBRID printing.
Several other electronic products with hidden printing are currently under development. Printed electronic price tags are also expected to appear soon. They can change the price information on the packaging according to the weather, time of day or demand. But this is just the beginning of a new era for the packaging and printing industry. With the emergence of lower cost flexible printed screens, printed electronic devices will further develop. These displays may appear in consumer packaging sooner than you expect, and clearly tell you the true content about quality. After a few years, they may develop into a free-to-use screen that will show how to use the product in your preferred language. They are most likely to be portable advertisements (perhaps with sound), which can pay for the packaging! The power supply is provided by the integrated printed battery that is automatically generated on the printing machine.
Identity verification, tracking and anti-counterfeiting methods are also very popular topics today. If any packaging and printing industry has expertise in these technologies, the prospects will be very promising. Just look at the pharmaceutical industry ’s annual loss of nearly $ 40 billion due to counterfeit medicines! Effective anti-counterfeiting packaging technology can save huge amounts of money and provide printers who want to understand the rapidly changing printing industry with opportunities to expand their horizons and create excellent growth opportunities.
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