The Fusion of Aesthetic Consciousness in Modern Design

The advocating of modern scientific beauty and technical beauty

The most important requirement of modern consumers for the beauty of products is to display advanced scientific and technological information-intensive styles. This requirement is not the harmony of the beauty of the mechanical structure and the harmonized braking relationship of the various parts of the mechanical products represented by the industrial revolution. It is the performance of the products after computers, integrated circuits, and automation entered the life since the third technological revolution. Functional and bizarre effects, they make people feel infinite interest and joy, greatly changing people's aesthetic taste.

Today's science and technology are closer to people's lives, and a wide range of new technology products have already occupied a prominent place in people's consumer life. In this way, the beauty of science and technology has become a compelling factor in people's aesthetic life. . Therefore, whether or not modern art design can embody this modern scientific and technological information-intensive era style is a major factor in the success of design.

Aspiration for the beauty of modern materials

Material is the material basis of the product, and it is a direct expression of the breadth and depth of human understanding of the objective natural world. Each development of a new material will make the appearance of some products new, and the basic content of many product beauty is often expressed in the beauty of the material. Especially in modern times, the rapid development of science and technology has accelerated the pace of human development of new materials, and many new materials have been widely used. This has not only changed the artistic style of products and design, but also changed the aesthetic concept of people. In the past, design decoration and beautification masked the quality of the material itself, and modern design reflected the beauty of the material itself.

The beauty of modern materials is mainly reflected in the pure texture, bright and clean texture, clear texture, and comfortable feel. The overall harmony with the product is suitable for harmony and high efficiency and efficiency. There are two ways to express the beauty of the material: one is to embody the texture and ornamentation of the material itself. One is to express the beauty of the material through surface treatment.

Pursue modern decoration featuring performance and freehand (abstract)

Decoration is an important part of the aesthetic function of art design, and the art of decorative art changes with the changes of the times. The art of expression of decorative arts is primarily figurative and abstract. With the development of social production practice and thinking, especially in the modernization of informationization and technology, the objective things that people can perceive are infinitely rich, and the information symbols that represent them are also increasing rapidly. As a result, the comprehensive counseling and interpretation became more and more a logical form of modern people's thinking. Art is a reflection of people's thinking and social life. Therefore, modern art abstract freehand method is more and more emphasis on figurative and realistic methods, especially in product design and practical art. In addition, modern self-selling self-service selling methods that are unmarketable in the market are also an important factor in the abstract freehand art performance characteristics of formal product decoration. The product itself in the supermarket, especially the exterior decoration of the product, replaces the role of the salesman. Product decoration directly "confronts" with consumers and is quickly and effectively perceived, understood and understood by consumers. This requires that its decoration is concise and clear, and it has a strong attraction. Only the abstract expressive expression technique with a summation power can achieve a multiplier effect.

Abstract design is not what any person thinks of arbitrary subjective fabrication and simple geometric patchwork. Instead, it uses a scientific and rational order for certain specific images and follows the laws of beauty to generalize, refine, and purify. Therefore, abstract decoration is very good at reflecting the inner spirit of modern consumers on the product. At the same time, it is easy to avoid assimilation and show the unique personality of the product. This is very difficult to do with realistic techniques. Abstract features of modern products are mainly reflected in the following three aspects: (1) Abstraction of decoration, such as decorative painting, ornamentation, trademarks, and packaging images. (2) The shape of the geometric body. (3) The three-dimensional structure of the packaging container.

Aesthetic self-awareness enhancement

The enhancement of aesthetic self-awareness refers to consumers' attachment to self-aesthetic interest in aesthetic activities. In purchasing, they are required to buy “I like” goods. This situation is in tune with the self-value-oriented nature of modern life style. With the development of modern science and technology and production, people's self-awareness is rapidly increasing. In the developed countries, the concept of sales since the 1960s has shifted from production to fixed sales to sales. The generation of potential purchasing power of consumers and the formation of potential markets is due to the rising desire of people to satisfy self-consumption needs to the utmost. In the face of ever-changing products, they hope to purchase more “I like” products. In this way, the self-awareness of the product's aesthetic concept is enhanced with the development of modern science and technology and modern production.

In the final analysis, artistic design is to satisfy the market and consumers, taking product design as an example. Product design and marketing cannot target varieties with common characteristics, but should focus on the development of product variety and individualization. Diversity, individuation, and diversity are not a few dozen, but hundreds of thousands. Moreover, such great diversity, diversity, and personalization are generated on the one hand by designers and on the other hand by extensive and intricate consumer surveys and market predictions. This has been fully recognized and valued in some developed countries.

Embodies the humorous beauty of the design

The humorous and humorous expressions of modern design are extremely varied and widely used. They are deeply loved by the general public. The more economically developed the country, the more people tend to be humorous and humorous.

The modern design humorous and humorous beauty form has its objective basis. The high speed, synchronization and standardized production mode of modern industrial society make people's labor more and more mechanical and monotonous. In the monotonous and even rigid state of mind, people are desperately in need of vitality and humor to adjust. At the same time, modern society has produced a large number of objective objects and their information symbols, and the amount of information symbols entering people's senses has reached saturation level. In order to overcome people's inhibition of information symbols, a more solid temporary neural connection has been established in people's cerebral cortex. It has been recognized by the people for a long time, so as to gain market and consumers, they also need to use humorous humor and even funny techniques to arouse people's attention and interest in design.

Humorous humor has a rich and colorful expression in art design. It can be summarized into three basic methods: (1) The method of rational inversion. Rational inversion is the most common expression method of humor art. It is characterized by the use of seemingly implicit savings to make the object's image contrary to the subject's normal rational ideas. The subject has surprisingly reversed the “inversion” gradually, restoring psychologically the unanimous balance of the object and gaining a sense of fun. (2) The method of subtle composition. This method is mainly reflected in the scientific and exquisite structure and function of the product itself, the novel idea of ​​the advertisement, and profound implications. It is beyond the ordinary wisdom that people get insight and beauty from it. Such as humorous children's toys, clever idea of ​​merchandise advertising. (3) The method of exaggeration and deformation. In the aspects of product modeling, decoration, advertising images, and language, animals, plants, and other objects are often modeled. However, such an attempt is not a reproduction. It is an intentional exaggeration of a certain characteristic of an object object, and it is deformed to make people and people think of it. Daily impressions form an "inverted mistake," causing people's sense of humour and humor. Children's products (apparel, stationery, toys, food, etc.) are often used in exaggerated and funny humorous methods in the form and design of patterns, traditional handicrafts, trademarks, and tenders, as well as in product advertisements.

Main tendency of modernization combined with modernization and tradition

In the method of modernization and national tradition, we must focus on modernization. Without appropriate modernization features, the aesthetic value of a product will lose its vitality. However, it must be emphasized that "the beauty of the world cannot be replaced by all the advanced material and technological forces. The reason why the world is beautiful is precisely because people of different histories and cultures have correctly treated different advanced technologies. The world garden can't stand alone, but must be blooming. Our flower, which has been nurtured over thousands of years of great cultural traditions, is uniquely beautiful and exceptionally beautiful. It cannot be replaced by any flower." Pan Changxia: “Time·Influence·Industrial Beauty”, containing the first series of “The Arts and Crafts Concerns”. What's more, the artistic style of an era is not only a modern ruler, but also a product of history accumulation and contemporary style. We cannot discard our own characteristics and plagiarize others completely. We must find a new road from the combination of our traditional art and modernization. This kind of design art can occupy its place in the world's 100 gardens.

In short, the general tendency of modernization and the combination of modern and traditional should be the overall aesthetic guiding ideology of art designers. With this fundamental guiding principle, there will be no big deviation in our understanding of the aesthetic value of a product.