Even though it might feel like Christmas is still a long way off, for those in the retail industry, now is the perfect time to start planning and preparing for the busy season ahead. From negotiating with suppliers to managing inventory and even hiring new staff, there’s a lot you can do to get ready for the peak period.

But don’t forget about the little details that can make a big difference—like how your products are packaged. A well-packaged item not only looks better but also arrives safely at its destination, which is crucial when selling online.

In today’s session, we’re looking at a common issue many small businesses face: jigsaw puzzles getting damaged during shipping. One of our clients reached out with a problem—his current packaging method wasn’t working, and he needed a reliable, affordable solution. Let me walk you through my recommendations.

Hi Doctor,

I run an online store selling children's games, and one of our main products is jigsaw puzzles. Right now, we use postal boxes for packaging, but they often break open during transit. We need a better alternative that’s both cost-effective and secure. What would you suggest?

Thanks,
Alan

Hi Alan,

Thanks for reaching out! I’ve got a solid solution for you that will help protect your puzzles and keep your customers happy.

First, consider using a **Heat Shrink System**. These machines are great for small items like jigsaws. Our **Desktop Heat Shrink Film System** is easy to use and gives a professional, tight seal that keeps your product safe from dust and moisture.

You’ll need **Polyolefin Shrink Film**, which is clear, strong, and eco-friendly. It doesn’t contain plasticizers or chlorine, so it’s safer and cleaner than PVC. Just wrap your puzzle, seal one side, and then use the shrink gun to apply heat. The film will shrink tightly around the product, giving it a polished look and extra protection.

Once the puzzle is shrink-wrapped, the next step is to place it into a **Book Wrap Mailer**. These are sturdy cardboard boxes designed for books and DVDs, making them perfect for puzzles too. They’re affordable, easy to use, and look great on delivery.

All you need to do is insert the wrapped puzzle, fold the sides, and use the peel-and-seal strips to close the box. These mailers are also **Royal Mail PIP compliant**, which means you can save on postage costs while ensuring a smooth delivery process.

This combination of shrink wrapping and book mailers offers a simple yet effective solution that’s ideal for small businesses like yours. It’s not just about protecting your product—it’s about building trust with your customers and improving your overall shipping experience.

Hope this helps! If you have any more questions or need further advice, feel free to reach out.

Best wishes,
The Packaging Doctor

Note: All the packaging problems our doctor receives are real queries from customers or non-customers.

If you have a packaging problem that needs diagnosing, get in touch on Twitter @kitepackaging or email hello@kitepackaging.com

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