In 2015, local sports brands steadily increased outdoor products companies to pick up

In 2015, the number of local sports brands increased steadily. Outdoor products company warmed up: 2016-03-10 13:49

Is the year 2015, known as the first year of China's sports industry, a material impact on the sports sector in the stock market? At present, the annual report disclosure period for listed companies is on record. The Shanghai Securities Statistical Institute found that the increase in the sports industry has affected the sporting goods market. The performance report that has been disclosed from some sporting goods companies has emerged.

Local sports brands have steadily increased

As one of the traditional sports brands in China, ANTA Sports has announced its 2015 annual results announcement that is quite dazzling. Its operating income exceeded RMB 10 billion for the first time, and it became the first sporting goods company in China to enter the Billion Club.

Anta's financial report showed that during the reporting period, the company's operating income reached a record-breaking 11.126 billion yuan, an increase of 24.7% year-on-year; gross margin reached 5.185 billion yuan, an increase of 28.8%. The net profit increased by about 20% from the same period of last year to reach 2.04 billion yuan.

At the same time, Anta also announced the physical store operations. By the end of 2015, there were 7031, 1458 and 591 FIFA stores in Anta, Anta Children's Sporting Goods and FILA stores. By the end of 2016, the number of Anta stores will reach around 7,100 and ANTA children's sporting goods series. There will be about 1800 stores, and the number of FILA stores will increase to 650.

Another native sports product giant Li Ning also received good news. The earnings announcement issued by the company shows that, based on the financial information for the first 11 months of 2015, it is expected that the profit and loss attributable to equity holders of the company in 2015 will be roughly flat.

It is understood that this performance pre-hi ended Li Ning's loss for three consecutive years since 2012. The company stated that the turnaround in operating results was due to the steady increase in annual sales and gross profit margin in 2015 and the decrease in the expense ratio.

In addition, although several other traditional sports brands have not disclosed specific results, they can be seen from the trade fair data disclosed by major companies. On the whole, the orders of major sports brands all showed a growth trend for several consecutive quarters.

Outdoor company warms up

At the end of last year, the 2015 annual results bulletin announced by Sanfu Outdoor (002780) recently showed that the company achieved operating income of 328 million yuan from January to December 2015, an increase of 12.52% year-on-year; operating profit was approximately 41.34 million yuan, an increase of 12.08% from the same period last year; The net profit was approximately RMB 30.96 million, an increase of 11.18% year-on-year.

Li Changfa, vice president of the China Textile Association Outdoor Products Branch, said publicly that based on the sales slowdown in the previous two years, the industry has made adjustments, and the current results have been shown. He pointed out that competition in the outdoor product industry has intensified, homogenization of products is serious, rents and labor costs have increased, and restrictions on the consumption of enterprises and institutions and the reduction of group purchases by enterprises and public institutions have all slowed the growth rate of the industry to varying degrees.

China Textile Association Outdoor Products Branch released the “2015 China Outdoor Products Annual Report” on February 26, which stated that China’s outdoor market is growing. Data show that in 2015 China's outdoor retail market rose from 20.08 billion yuan in 2014 to 22.19 billion yuan, up 10.51% year-on-year; total shipments increased from 10.97 billion yuan in 2014 to 12.31 billion yuan, a year-on-year increase of 12.22%.

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